Paid Search Marketing Executive
3 hours ago
PAID SEARCH MARKETING EXECUTIVE
Hush is an ambitious and distinctive fashion brand, with plans to double the business over the next few years. Founded 20 years ago, we are now established as one of the UK’s leading online fashion retailers. We employ around 135 staff in our head office and across 31 John Lewis concessions, creating and selling a beautiful range of women’s clothing and accessories characterised by effortlessness, simplicity and a laidback sense of style. Despite the challenges to the retail industry, Hush has continued grow – and our company culture still reflects our entrepreneurial roots and relaxed aesthetic. We love hard-working and talented people with a can-do attitude and a passion for what they do.
THE ROLE
We have a fantastic opportunity for a Paid Search Marketing Executive to join our Digital Marketing team.
Under the direction of the Acquisition Manager you will optimise the performance of accounts across various paid channels, manage all activities to stay within budget as well as collaborating effectively across multiple departments.
This role will work closely with our Creative team to develop and implement high-performance advertising creatives, whilst utilising your analytical skills to measure campaign performance and report back to the business.
THE RESPONSIBILITIES
- Responsible for Paid Search as part of the customer acquisition strategy.
- Perform day-to-day optimisation: managing accounts in line with best practices to ensure channels are operating at peak performance.
- Conduct performance reporting: share insights with the wider team according to business reporting schedules and fulfil ad hoc requests for updates.
- Develop and implement a test and learn plan to evolve channel strategies.
- Using deep channel insights to optimise channels to deliver incremental gains.
- Collaborate with the CRM and Insights Team to use audience insight tools and coordinate multichannel campaigns.
- Work with Creative team to produce engaging content and use advanced measurement tools to assess performance against campaign objectives. Ensure an effective feedback loop is established with Creative team to build on creative performance.
- Collaborate with Brand Marketing, Editorial, and E-commerce teams to align calendars, campaigns, content, and product priorities.
THE PERSON
- 1+ years Paid Search experience is essential and agency-side exposure is ideal.
- Comprehensive understanding of platforms such as Google Ads, DV360, GA360 & Campaign Manager.
- Basic understanding of other digital channels and broader marketing functions, such as Brand, Creative, and Editorial.
- Highly numerate and analytical with creative flair.
- Strong organisational skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Detail-oriented.
We are committed to fostering diversity, equity and inclusion in everything we do.
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