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Regional Head of Marketing

3 months ago

Manchester, United Kingdom Humankind Global Recruitment Full time

Regional Head of Marketing

£DOE

FTC / Fixed Term Contract (12-18 months)

Manchester (M50 Hybrid)



This maternity cover FTC will see you working with exciting brands across the entertainment sector. You'll be helping your team of 4+ senior level marketing leaders deliver on their client’s Marketing needs – planning through to execution, reporting & ROI, and helping implement Marketing best practices.


Your previous experience in running Marketing for multiple brands will be used to help guide and mentor your team to deliver great results for the brands within the entire portfolio/region. You'll be your team’s sounding board and often a voice of reason for their ideas, plans, budgeting and management in their required marketing deliverables.


All within an exciting high growth sector that rewards creativity and a strong customer experience.



The Job...


Reporting into the Senior Director of Marketing, and working alongside another Regional Head of Marketing, you'll be leading a team of talented marketing leaders, helping to inspire and influence their workforce to deliver excellent client results.


You'll be responsible for:


- Providing leadership & coaching to all Heads of Marketing and wider marketing colleagues, specifically focussing on planning, prioritisation, budget management, integrated marketing and execution.

- Working with each Head of Marketing to align on plans and activities, to ensure creative and fulsome solutions to deliver plans.

- Establishing clear understanding of the role of each brand in the portfolio and ensuring that all Heads of Marketing are aligned and bought into how their specific brand operates and contributes to the overarching strategy.

- Agreeing clear OKRs for Heads of Marketing, ensuring that annual, quarterly and monthly goals are set and agreed to.

- Ensuring your Heads of Marketing are working towards commercial priorities and maximum market share growth, taking into consideration internal and external factors, such as competitive and regulatory landscapes.

- Being an evangelist of the agency's Marketing Networks, continually challenging the performance of all activities that deliver across all brand and commercial touchpoints.

- Building relationships and drive governance with marketing, commercial, finance, vendor management, procurement, CS and e-commerce teams.

- Partnering closely with shared services such as acquisition, creative, BI & research and others to execute across their paid, earned and owned channels.

- Re-enforcing the Platform Operating System and the methods of working.

- Working in close collaboration with colleagues across multiple disciplines to share marketing goals and strategies and leverage knowledge and skills across teams.

- Promoting a fun, inclusive, and progressive team culture.

- Providing an environment that fosters collaboration, positive mindset and ambition towards change.



About You...


You'll be a high performing all-round marketer, with particular success across performance marketing. You'll be at home in a fast-paced environment, spinning plenty of plates at the same time.


Here's some of the key experience you'll need to demonstrate:


- 10+ years of marketing experience.

- Experience of managing multiple brands stand alone and in a portfolio.

- Minimum 5 years experience in senior marketing leadership role with 360 remit.

- Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.

- Experience in a highly commercial environment is key, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, may be made.

- Budget management experience with strong analytical skills, financial skills and P&L understanding.

- Capable of analysing data & drawing conclusions to provide key insights and action plans.

- Highly organised with keen prioritisation skills to effectively manage marketing activity roadmaps.

- Strong negotiation skills and experience with vendor management.

- Experience in both traditional and digital advertising.



The Company...


This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment arenas. The Regional Head of Marketing position is a key role within the business, and you'll have the chance to work within teams and on the types of brand projects you won't be able to anywhere else.


As mentioned this role is initially a maternity cover role, with a FTC / fixed term contract for 12 - 18 months.


In addition to an attractive salary DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects.


Some additional benefits include;


- Private health cover

- Death in service benefit

- Pension

- Various discounted products and services



Want To Apply?


We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.