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Digital Marketing Manager
4 months ago
Digital Marketing Manager is required by fast growing, highly successful and global organisation.
Purpose of the Role
The Digital Marketing Manager's key purpose is to enhance their digital footprint and to drive e-commerce excellence.
This dynamic role leads their e-commerce presence, covering all marketplaces and territories, including online sales, stock management, order processing, email marketing, promotional activity and website development.
The Digital Marketing Manager will devise strategies and harness sales-related insights and develop cutting-edge strategies to enhance our e-commerce performance. The primary objective is to propel e-commerce sales growth, focusing on a harmonious blend of product offerings, customer experience, and innovative marketing strategies.
Working closely with the Brand and Marketing Manager and Heads of Creative, this role will also need to have a clear understanding of creating and leading process to support company growth and drive innovation and efficiencies.
Main responsibilities
Leading the development and growth of E-Commerce sales
Overseeing future product for potential online stock and adding it to Sales Orders
Create product listings that appeal to their customers, and ensure all listings are optimised correctly for the marketplace they are in
Create monthly Sales Orders for website sales and creating fortnightly Sales Orders for Amazon sales
Adding all stock onto the website and Amazon, including copy, images and photography, plus creating videos to showcase products
Monitoring ATS stock in our warehouse and arranging for it to be transferred to the online sales location
Liaising with the warehouse to make sure all orders are shipped and all stock pick requests are completed
Monitoring e-commerce selling prices to support all channels
Research customer needs and how they respond to adverts, measure and report on campaign performance.
Monitor advertising performance, by evaluating online traffic and conversions, use these learnings to measure promotional successes and suggest improvements
Make business decisions, in liaison with the CEO, about products, pricing and promotions
Work with the Head of Finance to monitor and improve profitability of E-commerce sales
Work with technical teams to fix any online marketplace issues
Write management reports on sales performance
Research competitors and keep up to date with trends in e-commerce and new technologies
Research new marketplaces we can expand into, and help to grow our online footprint into new territories
Identify, appoint, and manage agencies and freelancers as required to support and grow the business
Work with Brand and Marketing Manager on a digital marketing strategy to help grow the business overall
General
Budget planning and tracking, reporting updates to CEO and Director of Product
Establish and maintain awareness of the retail market, media, marketing landscape, also engage with relevant sales and marketing reports
engage with relevant sales and marketing reports.
Employee relations issues dealt with in accordance with policies and procedures and in consultation with HR where appropriate.
Work as part of the community to create a positive, tolerant and harmonious work environment.
Deal with all staff in a helpful, courteous and respectful manner.
Actively participate in the giving and receiving of constructive feedback to ensure understanding and open team relationships.
Skills & Experience required
1-2 years experience in technology to automate various eCommerce processes
Good understanding and knowledge of E-commerce platforms, such as Shopify
Skilled in integrating payment systems and ensuring website security.
Understanding of SEO and digital marketing, includes understanding search engine algorithms, leveraging social media platforms, and executing email marketing campaigns.
Skilled in collecting, analyzing, and interpreting data to inform business decisions. This includes tracking sales trends, inventory levels, and customer engagement metrics.
Excellent project management skills, proactive and able to juggle priorities and meet deadlines
Experience in inventory management and forecasting
Able to supervise freelancers effectively through clear briefing and delivering constructive feedback.
Able to develop and execute business plans, manage budgets, and negotiate with suppliers.
Excellent Microsoft Word, Excel, PowerPoint & Outlook skills.
Ability to communicate clearly and concisely
Highly organised and proactive individual
Adaptable and flexible, problem-solver and decision-maker
Resourceful and tenacious, with a strategic vision
Positive can-do attitude within a fast-changing environment
A team player
Excellent training and career development opportunities exist for the right candidate.
Basic salary GBP40-45,000 + excellent benefits
Based in Bath 2 days per week, remote 3 days per week
