Strategic Marketing Manager
1 month ago
At AECOM, we’re delivering a better world.
We believe infrastructure creates opportunity for everyone. Whether it’s improving your commute, keeping the lights on, providing access to clean water or transforming skylines, our work helps people and communities thrive.
Our clients trust us to bring together the best people, ideas, technical expertise and digital solutions to our work in transportation, buildings, water, the environment and new energy. We’re one global team – 47,000 strong – driven by a common purpose to deliver a better world.
Here, you will have freedom to grow in a world of opportunity.
We are looking for a talented and enthusiastic strategic marketing manager to join our regional marketing communications team. At AECOM we are passionate about delivering a better world for our clients, communities, and the environments we live in. This position is instrumental in helping us grow our amazingly diverse environment, energy and water business across Europe and India.
It is an exciting and pivotal time to join AECOM as we are leading the way in the Environment, Social and Corporate Governance (ESG) space following the launch of our Sustainable Legacies strategy in 2021. As the world’s most trusted infrastructure consulting firm, we’re perfectly positioned to help our clients set and achieve their targets as they navigate climate change, sustainable design, and social value challenges.
In partnership with the Strategic Marketing Lead for Environment, Energy and Water this role is responsible for initiating, designing, leading, and delivering both marketing campaign and/or activity to support both brand and growth objectives. In addition, they will contribute to internal communications initiatives to promote collaboration and employee engagement. The post holder will also be expected to work with their peers both within their own and the other Business Lines, identifying opportunities to collaborate and optimise their activities across the region.
The post holder may have direct report(s).
Responsibilities
This position will be expected to work collaboratively with Business Line leadership, Client Account teams, Practice Lines, Country Managers and other internal stakeholders to champion the voice of our clients.
Define and create strong relationships with Business Line and functional stakeholders to optimise outcomes of campaigns
Develop marketing plans for each campaign (using SOSTAC) – clear objectives, target audience, tactics, owners, and control, including timeline for contributors to work with
Share marketing plan with region’s marketing and communications leadership team, Business Line Strategy and Growth lead and leadership teams.
Develop bespoke campaigns for the region – aligned to Business Line growth objectives
Provide information on marketing activity and campaign performance to the Strategic Marketing lead for monthly marketing and communications report.
Work alongside the Senior Manager for Content and Thought Leadership to define the campaign messaging and content plan including diversity of formats
Work alongside the creative team to optimise audience engagement
Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence
Ensure effective follow up on campaigns via business owners and adopt effective measurement tools including Google Analytics.
Analyse campaign data and respond accordingly throughout the delivery of a campaign
Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities, including budgetary requirements and KPI reporting
Schedule, write and track social media content on the most appropriate handles to support both strategic initiatives and ad hoc requests
Manage events, both in-person and virtual, overseeing invites, booking, invoices, collateral requirements, and attendee briefings
Source and write various forms of targeted content including award entries, case studies, blogs, client presentations and emails aligned to brand messaging which support our campaigns
Degree in Marketing, Business Studies, or related degree level education
CIM qualification or equivalent; digital marketing qualifications desirable
Relevant experience in a similar role
Marketing communications experience in a professional services environment at a management level
The role requires an experienced marketer with strong capabilities in stakeholder management, storytelling, and content creation, B2B campaign management and delivery of marketing programmes with a focus on results
Must have strong digital marketing skills and experience with thought leadership campaigns and account-based marketing
Ability to provide a strategic link between marketing communications activities, brand, and business outcomes
Ability to quickly grasp and understand market and industry issues and trends
Excellent copywriting, editing and presentation skills
Experience working within a global matrix structure would be beneficial
Self-motivation, self-awareness, self-discipline, and self-improvement with positive energy
Understanding of GDPR and ability to advocate best practice to ensure compliance
Proficient in Microsoft packages
Client centric attitude, embracing the company brand and values
B2B experience within the market sectors
We will give you the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed. You will help us foster a culture of equity, diversity and inclusion – a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients. We will encourage you to grow and develop your career with us through our technical and professional development programs and diverse career opportunities. We believe in leadership at all levels. No matter where you sit in the organization you can make a lasting impact on the projects you work on, the teams and committees you join and our business. We offer competitive pay and benefits, well-being programs to support you and your family, and the development resources you need to advance your career. When you join us, you will connect and collaborate with a global network of experts – planners, designers, engineers, scientists, consultants, program and construction managers – leading the change toward a more sustainable and equitable future. Join us and let’s get started. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.
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