CRM Salesforce Marketing Specialist

2 weeks ago

Somerset, United Kingdom Unite Students Full time

The Role

Our fantastic IT team currently have an exciting opportunity for a CRM (Salesforce) Marketing Specialist to join us in our Bristol office.

The CRM (Salesforce) Marketing Specialist is a key driver of our digital marketing initiatives within the Salesforce Marketing Cloud environment. This role is dedicated to crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalised experiences at scale. As an expert in Salesforce Marketing Cloud, the CRM (Salesforce) Marketing Specialist will leverage the platforms full suite of tools to drive engagement, conversion, and customer loyalty.

This specialist will lead efforts to integrate marketing strategies seamlessly across various digital channels, ensuring consistency and efficiency. By optimising marketing automation and data-driven insights, the CRM (Salesforce) Marketing Specialist plays a vital role in transforming data into actionable marketing strategies that align with business goals.

Reporting to the CRM Platform Lead, the CRM (Salesforce) Marketing Specialist is an integral part of the Business Platforms Team within IT, committed to leveraging technology to fuel innovative and impactful marketing solutions.

What You ll Be Doing

Serve as the go-to expert for all Salesforce Marketing Cloud functionalities, guiding the team in leveraging the platform for maximum impact. Design and customise email templates using HTML and CSS to ensure high-quality, brand-consistent communications. Assist with the integration of Salesforce Marketing Cloud with other systems and platforms, including CRM and third-party tools, to enhance data flow and campaign efficiency. Stay abreast of new releases and features within Salesforce Marketing Cloud, driving continuous learning and improvement in marketing practices. Exhibit strong communication skills to collaborate effectively with various teams and stakeholders, ensuring marketing strategies are well-understood and effectively implemented.

What We re Looking for in You

Deep expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder. Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies. Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation. Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation. Analytical skills to develop insights from campaign data and drive data-driven decision-making. Excellent communication and training skills to disseminate knowledge and best practices within the team. Awareness of regulatory compliance, such as CAN-SPAM and GDPR, within the context of digital marketing.

What You ll Get in Return

A discretionary annual bonus so you can share in the company s success 25 days paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service A generous pension scheme - employer contributions between 5% and 11% depending on how much you save Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more

About Unite Students

Founded in 1991, Unite Students is a FTSE 100 business and the UK s leading provider of purpose-built student accommodation. You can find us in 25 leading university towns and cities, with 74,000 students calling US home We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.

Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn t just what we do but who we are.

People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.

Room for Everyone

We re proud to be an employer that embraces individuality , and we re passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success , for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.

We are US.

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