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Senior Digital Communications Manager
3 months ago
Job summary
At DSIT, we�re all about cementing the UK�s position as a Science and Tech superpower. Our mission is driving stronger growth, better jobs and bold discoveries. We�re the Department investing in today to secure future economic growth.�
To help us get there, our Science and Technology Framework lays out the roadmap for everything we do, giving us a clear plan up to 2030.� Together with stakeholders from across government and the SciTech sector we are:���
Backing UK science, technology and innovation, boosting investment in our most exciting technologies and sectors of the future, to grow the economy and create high paid-jobs.��Tackling global challenges through international influence and partnerships to secure our future and security.�Improving lives by championing responsible innovation in the digital economy and public services��We want DSIT to be the best place to work in government and central to this is our set of core values � think big, value people, create connections, cultivate curiosity. We created these together in our first months as a department and they guide how we work: helping us make decisions, informing our behaviour and interactions.���
From delivering the Online Safety Act 2023 and hosting the world�s first inaugural AI Safety Summit to boosting investment in R&D and Life Sciences, we have already achieved so much since we were created. But this is only the beginning and being a department for innovation, we�re excited to see what the future holds.��
Our Inclusive Environment��
We offer flexible working benefits, employee well-being support and a great pension. We�are�enormously proud�to be a Disability Confident Leader employer. We supportcandidates with adjustments throughout our recruitment process. Information about disability confidence and just some examples of the adjustments that you can request can be found in the reasonable adjustment section below.��
The Civil Service is committed to attract, retain and invest in talent wherever it is�found. To learn more please see the�Civil Service People Plan�and the�Civil Service D&I Strategy.�
Find Out More�
We regularly run events where you can find out more about the department and tips for the application and interview process. You can sign up for upcoming events here:���
You can also follow our LinkedIn Page:�����
Job description
The Department for Science, Innovation and Technology (DSIT) propels the UK to the forefront of global scientific and technological development, driving innovation that profoundly impacts people's lives.
This is an exciting, varied role where you will be a creative communicator driving innovative and strategic use of social media channels and digital content to communicate the department's priorities and announcements.
We are a supportive, encouraging team of digital experts working on some of the most exciting stories in government - from making sure we safely develop AI that can benefit real working people, to protecting children from online harm through our world-leading Online Safety Act.
So, what does the job entail?
You will take a leading role in creating, managing and prioritising digital engagement plans and
content for our social media channels, as well as building partnerships with cross government colleagues, stakeholders and digital influencers in this space.
The role is a mix of strategy and delivery, where you may jump from developing plans for a long-term campaign one moment, to urgently draft some posts on a major breaking news story the next. We are a busy department with a lot to communicate about � and no two days are the same.
Our work has a strong audience focus and you will be at the forefront of finding and developing creative ways to engage with different groups with an interest in our work. Exceptional creativity, expert understanding of social media channels, excellent copy-writing skills, attention to detail, collaboration, and a passion for the work we do is key.
We pride ourselves on having a great team culture and a focus on innovation, storytelling and making a difference in people's lives. Your team will work closely with the creative content side of the team, commissioning video and graphic content, making sure that it demonstrates impact, is channel appropriate, has end users in mind, and meets strategic objectives as part of multidiscipline communications campaigns.
You will also work closely with the Media Team on ministerial led announcements and with our Campaigns Team to deliver low/no cost and paid campaigns. We are looking for someone who is confident in influencing senior stakeholders, including ministers, to support best practice digital and to help drive standards within the team, the wider Communications directorate and department.
This is a fast-paced role and you will need to work well under pressure and to tight deadlines, with an ability to adapt swiftly to changing circumstances. Occasional out of hours/weekend working will be needed.
A few examples of our recent work:
Quantum MRI scanners:�
Astronaut Rosemary Koogan interview:
UK Biobank Development:
Digital Skills Campaign Launch Video:
AI Safety Summit trailer:
You will report into the Head of Channels and Engagement.
Person specification
Key responsibilities
� Help set the strategic approach for the department's social media channels, ensuring we have strategies for each channel so that they are reaching and engaging with the right audiences on the departmental priorities that matter to them
� Lead on a portfolio and deliver digital communications plans around DSIT priorities, using insight, drafting copy, commissioning and scheduling content, driving up engagement and continuously evaluating
� Be on top of the latest social media trends and platform updates, keeping channel strategies up to date as platforms evolve
� Line management of 2 x IOs in the team, helping them to develop their digital communications skills, meet tight deadlines, manage changing briefs, and action feedback
� Promoting digital skills capability by providing high quality advice and support to a range of colleagues in the Media, Visits, External Affairs and Campaigns Teams as well as senior leaders, ministers and their private offices
� Ensure that we grow our owned online following and surpass reach and engagement benchmarks through high quality digital communications and tactics
� Build relationships with partners, stakeholders and influencers to extend the reach of our messages and engage new audiences on earned channels� � we must ensure we're not communicating within a bubble
� Respond to reactive issues, supporting the Media Team on urgent news stories, provide transparency for the public, challenge misinformation and defend the department's reputation
� Put insight and evaluation at the heart of all your work � from ideation to evaluation - to ensure we are able to measure impact and our communications is best developed to reach our intended audiences
� Support, and be supported by, a friendly, welcoming team in a fast-paced, rewarding workplace
Skills and experience
Strategically planning and delivering digital communications strategies that set challenging KPIs and deliver meaningful outcomes � both no/low cost and paid
� Delivering insight-driven channel plans for different platforms ( a YouTube-specific strategy), to maximise and grow their reach, engagement and followings
� Managing social media channels effectively day to day, preferably for a large or heavily scrutinised organisation
� Excellent copy-writing skills including tailoring content for audiences and platforms
� Ability to make strategic decisions by having strong analytical skills and developing insights into recommendations that improve communications approaches
� Working closely with partners and influencers to extend the reach of your communications to the right audiences and boost engagement
� Experience using social media management and monitoring platforms ( Sprout Social)
� Keeping up with trends, new tech and platform updates to optimise your communications and thinking creatively when it comes to content, copy and partnerships
� Handling highly reactive communications at pace and delivering effectively under pressure
� Representing your team well and influencing senior stakeholders, particularly when given challenging feedback or when they disagree with your strategy
� Good understanding of online risk and how to mitigate it
Behaviours
We'll assess you against these behaviours during the selection process:
Communicating and InfluencingDelivering at PaceTechnical skills
We'll assess you against these technical skills during the selection process:
IdeasImplementationBenefits
Alongside your salary of �38,860, Department for Science, Innovation & Technology contributes �10,492 towards you being a member of the Civil Service Defined Benefit Pension scheme.The Department for Science, Innovation and Technology offers a competitive mix of benefits including:
A culture of flexible working, such as job sharing, homeworking and compressed hours.Automatic enrolment into the , with an average employer contribution of 27%.A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30.An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue.Access to a range of retail, travel and lifestyle employee discounts.A hybrid office/home based working model where staff will spend a norm of 40-60% of their time in the office (minimum of 40%) over a month with flex dependent on balancing business and individual need.This post attracts a Communications pay enhancement of �5,280 per annum�Office attendance
The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK. The current expectation for staff is to attend the office or non-home-based location for 40-60% of the time over the accounting period.
