Experimentation Specialist
4 weeks ago
Job Description
Be an evangelist for experimentation here at Frasers Group and support the Experimentation Lead with the mission of taking the culture of experimentation to the next level. Support and influence the experimentation roadmaps in line with business objectives by teaming up with various functions in identifying the biggest opportunities for meeting the business's objectives. Execute experiments and tests across digital platforms, encompassing conversion rate optimisation, user experience enhancements, and website performance improvements. Be a consultant for best practices within the business and offer guidance and support to all functions undertaking experimentation, including ideation, design, implementation, execution & result interpretation. Offer strategic insights and direction to enhance and mature the experimentation platform across the group, including tools, dashboards, and frameworks to help teams onboard an experimentation lead culture into their own day to day operations. Serve as a liaison between tech teams, data analysts and product teams, translating product changes into experiment methodologies - orchestrating the way we test a particular feature effectively with the enhanced tools and capabilities at our disposal. Provide guidance and support to the analytics team in analysing & interpreting complex experiments. Present complex data and insights to stakeholders in a clear and concise manner. Experience in effectively managing relationships with cross-functional teams and key stakeholders. Manage multiple Experimentation projects simultaneously in a fast-paced environment, ensuring deadlines and quality standards are met. An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
Think without limits - Think fast, fearlessly, and take the team with you. Own it and back yourself - Own the basics, own your role and own the results. Be relevant - Relevant to our people, our partners and the planet. 2+ years' experience in a similar role using relevant Experimentation software (such as Optimizely, AB Tasty, Monetate, Dynamic Yield). Comprehensive understanding and experience of key elements that impact KPIs on site. Experience in planning, executing, and delivering experiments, ideally within CRO/conversion rate optimisation Strong analytical skills with practical knowledge in analytics packages like Google Analytics, Adobe Analytics & ContentSquare. Effective time-management and organisational skills, with the ability to handle multiple tasks in a fast-paced environment. Ability to effectively interpret test results to support decision-making, with a particular emphasis on accurately calculating statistical significance through several methodologies. Possesses critical thinking skills and adept at problem-solving. Keen attention to detail and design. Proficient in stakeholder management, with strong interpersonal and communication skills. Driven and motivated to be part of an Experimentation team that adapts, develops, and grows through continuous feedback and improvement along with a strong drive to be part of the wider experimentation industry. Experience in the eCommerce industry is desired. Knowledge of HTML, JavaScript, and CSS is advantageous. Valid working rights for the EMEA countries.
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