Director Digital Content

1 month ago

Britain Roman province, United Kingdom Hasbro Full time

Hasbro Entertainment is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution, and sales of entertainment content.

As part of global play and entertainment company Hasbro our expertise spans across sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment.

Through its extensive reach and scale, and a deep commitment to high-quality Hasbro Entertainment unlocks the power and value of creativity.

Brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500+ brands, and through a diversified network of creative partners.


Role Summary:


In this brand-new role, the Director, Digital Content will play a pivotal leadership role in the planning and delivery of Hasbro's growing digital content slate – supporting the VP in content strategy, production design and overseeing the team's production management and post-production operations.

This is a multi-faceted role requiring a candidate with a broad skillset – combining a strong understanding of leveraging data and insights to drive content strategy decisions, production for digital platforms, appreciation of high quality creative, with a deep knowledge of building agile, innovative animated and live action pipelines.


Key Responsibilities:

  • In partnership with the VP, working cross functionally to define and refine insights led digital content strategies by brand based on brief and requirements from brand management, digital distribution, and commercial stakeholders.
  • Building and presenting compelling pitches to achieve consensus and buy in from internal and external stakeholders.
  • Overseeing production design for new projects – leveraging (and expanding as required) global production network to ensure productions can be executed as efficaciously as possible whilst ensuring excellence in creative execution – including identifying opportunities for incorporation of innovation and AI driven processes where relevant; proactively looking into new technologies and production incentives.
  • Producing production budgets and schedules in partnership with VP, production management and production finance; managing the transition of projects into production post greenlight including partnering with BLA on production agreements.
  • Overseeing the production management function instituting organizational and pipeline best practices to ensure smooth delivery of series; pro actively identifying and solving issues or areas of improvement across pipelines.
  • Overseeing the post production function – ensuring team is resourced and equipped to deliver on slate commitments efficiently and in an agile manner; is producing content of a high creative quality; and is outputting content to the technical specifications required from each production.
  • Leading relationship with production finance on live productions – ensuring production cost reporting and staff chargebacks are correct and up to date.
  • Supporting the VP in the preparation of materials for the production greenlight process; partnering with Digital Distribution team to ensure KPIs and distribution dates and received and agreed.
  • Working closely with Digital Distribution and Entertainment Analytics to ensure content decisions are data informed, content performance is fed back into production.
Constantly striving for data-driven improvements to our content and empowering teams to do the same.

  • Ability to spot trends and understand what's working in the industry to identify new opportunities for our brands.
  • Playing a key role in team communications and stakeholder management; representing the function at meetings, both internal and external; owning relationships with BLA and finance teams in partnership with VP; able to confidently update on project status, departmental and industry issues.
  • Exercising high degree of autonomy in the delivery of all responsibilities

Key Competencies:

  • Experience of producing digital content for kids' brands
  • Excellent organisation skills with the ability to manage multiple projects simultaneously to a high standard.
  • Diplomacy skills, with the ability to sell in new ideas to multiple stakeholders.
  • A passion for kid's media and digital production
  • Good knowledge of online digital platforms – to ensure our content is suited for FVOD, AVOD and SVOD distribution.
  • Strategic way of thinking – to take risks, but also to know when to cut projects short if they no longer fulfil business objectives.
  • A hands on, can do attitude
Due to high volume of applications, we will only contact those short listed for role.

Our Values

  • Be legendary: practice excellence, improve on our legacy, create awesomeness.
  • Build a well rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don't split the party: agree or disagree but commit.
Collaborate and have respect for each other.

  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.
We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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