Senior Product Marketing Manager, Blockchain Developers

Found in: beBee jobs GB - 2 weeks ago


London, Greater London, United Kingdom Ripple Full time

RippleX (a division at Ripple) is a team that champions the builders of tomorrow by providing blockchain developers the infrastructure, tools, services, programs, and support to enable the Internet of Value (IOV) - a world where tokenized value is exchanged as quickly and easily as information moves today.

We're looking for an experienced and entrepreneurial business-to-developer (B2D) focused Senior Product Marketing Manager to lead building a robust ecosystem of third-party developers, projects, and companies that build, grow and monetize their applications on the XRP Ledger - a decentralized layer-1 blockchain that was designed for superior speed, low cost, scalability, and sustainability.

In this role, you will partner with cross functional teams including product management, engineering, marketing, developer advocacy and more to develop a robust go-to-market (GTM) strategy to elevate the XRP Ledger brand and acquire Web2 and Web3 developers to unlock entirely new use cases across payments, DeFi, NFTs, identity, gaming, tokenization, and more.

The ideal candidate will have extensive experience leading product marketing and strategy for developer focused products centered around disruptive technologies in a quickly evolving, start-up environment.

WHAT YOU'LL DO:

Lead development of the developer go-to-market strategy, including target developer segments and personas, value propositions, use cases, geographic focuses, and developer journeys in collaboration with product, engineering, design and developer advocacy.
Create compelling, differentiated messaging and positioning, with a clear understanding of the core components/value propositions for the XRP Ledger.
Increase awareness of the XRP Ledger among the developer audiences and industry leaders.
Drive developer growth by influencing holistic marketing initiatives, programs, and campaigns working with the broader marketing, design, comms, and developer growth teams.
Successfully lead the strategy, coordination, and execution of fast-moving product launches and initiatives.
Work closely with the global events team to create and execute in-person experiences.
Uncover and initiate new business opportunities and use cases by engaging with developers, conducting market research, and tracking competitive and key crypto trends.

WHAT WE'RE LOOKING FOR:

BA/BS degree
8+ years of work experience in Product Marketing within an entrepreneurial environment
Passionate and familiar with developers, cryptocurrency, and blockchain technology
Experience in growing developer ecosystems
Ability to execute with a lean team in a changing environment
Desire to lead, influence, and inspire a cross-functional, diverse, and distributed team
Proven ability to collaborate with others across functions in a highly matrixed organization
Excel at simplifying complex concepts in messaging and differentiated positioning
Outstanding verbal and written communication skills
Core skill set in strategy, positioning, and packaging
Start-up experience is a plus.

Ripple focuses on Internet, Enterprise Software, Financial Services, Payments, and Banking. Their company has offices in New York City, San Francisco, Dubai, Singapore, and Washington DC. They have a large team that's between employees. To date, Ripple has raised $290.7M of funding; their latest round was closed on December 2019.
You can view their website at or find them on Twitter, Facebook, LinkedIn, and Product Hunt.
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