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Marketing Lead
3 weeks ago
Location:
Chester
Salary: 60k Depending on Experience
Looking for a talented Marketing Lead to join our team As the Marketing Lead, you will take charge of developing and implementing strategic marketing plans to boost brand visibility, attract new customers, and increase revenue.
Key Responsibilities:
- Develop and execute marketing strategies in line with our company's objectives.
- Implement marketing campaigns, create materials, and collaborate with the sales team.
- Analyze marketing metrics, make necessary adjustments to meet goals.
- Identify market trends and opportunities for brand enhancement.
- Work with different teams to ensure uniform messaging.
- Conduct market research to shape marketing tactics.
- Manage the marketing budget for optimal returns.
- Supervise marketing campaigns across various channels.
- Oversee the creation of marketing materials and social media initiatives.
- Maintain and optimize the company website and manage PPC campaigns.
- Utilize CRM tools to boost customer engagement.
- Maintain brand consistency and nurture media relationships.
Requirements:
- Marketing certification or minimum 3 years in similar B2B roles.
- Proficiency in marketing planning and ROMI concepts.
- Familiarity with marketing automation, CRM, and CMS platforms.
- Experience with B2B social media platforms.
- Strong sales mindset.
- Exceptional organization, communication, and planning abilities.
- Independent English copywriting skills.
- Sound knowledge of market research and marketing analytics.
- Proven success in driving sales growth.
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