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Brand Activation Executive

3 months ago

Bristol, Bristol, United Kingdom Imperial Brands Full time

The Role

At Imperial Brands PLC we're on a mission to drive brand advocacy and ensure our business remains sustainable for years to come. Be a part of our dynamic team and help us bring our Next Generation Products (NGP) agenda to life

If you're a creative thinker with a passion for brand activation, we'd love to hear from you

As a Brand Activation Executive, you will champion our Vape Brand and other NGPs within the UK market.

You'll collaborate with various stakeholders to deliver impactful omnichannel engagement plans and toolkits. Your creativity and strategic thinking will be key in executing quarterly and yearly initiatives across multiple channels.

Principal Accountabilities

  • Drive Brand Advocacy: Promote Imperial Brands to customers, consumers, and internal teams.
  • Omnichannel Engagement: Develop and execute engagement plans that align with our business goals.
  • Creative Development: Create branded assets and toolkits for both physical and digital platforms.
  • Collaboration: Work closely with internal teams and external partners to ensure best-in-class brand execution.
  • Budget Management: Oversee a substantial annual budget to support our activation calendar.

Skills and Experience Required

  • Previous experience in Brand or Trade Marketing, preferably in an FMCG environment.
  • Excellent communication, presentation, and organizational skills.
  • Ability to think creatively and strategically.
  • Strong IT skills (PowerPoint, Excel, Word) and understanding of sales & trade marketing processes.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.