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Performance Marketing Manager
3 months ago
be:
technology are thrilled to be partnered with a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier.
Their marketing team is crucial in achieving their growth targets and increasing customer retention by providing valuable interactionsWe are seeking a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts
Only Apply if you have proven experience working within the Technology Industry
Responsibilities
Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data
Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection
Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic
Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI
Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity
Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation
Create multimedia content, including success stories, advertorials, website content, and video content briefs
Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement
Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves
Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value
Work cross-functionally, collaborating with other teams and suppliers
Skills and Experience
Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC
Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce, and Pardot
Strong analytical skills with the ability to generate actionable insights from data
Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies
Skilled copywriter with the ability to balance a data-driven approach with creativity
Strong problem-solving skills and attention to detail
Excellent communication and collaboration abilities
Ability to adapt to a fast-paced and dynamic work environment
Experience with Power BI is a plus, but not essential
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy
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