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Performance Marketing Manager

3 months ago


Birmingham, Birmingham, United Kingdom Be Technology Full time

be:

technology are thrilled to be partnered with a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier.

Their marketing team is crucial in achieving their growth targets and increasing customer retention by providing valuable interactions

We are seeking a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts

Only Apply if you have proven experience working within the Technology Industry

Responsibilities

Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data

Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection

Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic

Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI

Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity

Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation

Create multimedia content, including success stories, advertorials, website content, and video content briefs

Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement

Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves

Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value

Work cross-functionally, collaborating with other teams and suppliers

Skills and Experience

Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC

Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce, and Pardot

Strong analytical skills with the ability to generate actionable insights from data

Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies

Skilled copywriter with the ability to balance a data-driven approach with creativity

Strong problem-solving skills and attention to detail

Excellent communication and collaboration abilities

Ability to adapt to a fast-paced and dynamic work environment

Experience with Power BI is a plus, but not essential

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy

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