Digital Marketing Performance Director
4 weeks ago
About Our Client
Inizio Engage is an innovative and rapidly growing EdTech company dedicated to breaking down language barriers and unlocking the potential of learners everywhere. Our client's marketing team is a vital component of their growth strategy, focused on delivering valuable interactions that help them reach their targets and reduce customer churn.
We are seeking a technically skilled and creative Performance Marketing Manager to play a pivotal role in optimizing marketing efforts and driving results. If you have a passion for performance marketing and a desire to be effective in the EdTech space, we would love to hear from you.
Key Responsibilities
- Campaign Management: Plan, execute, and measure performance-based marketing campaigns, continuously optimizing based on data analysis.
- Technical Setup: Configure and manage server-side Google Tag Manager to ensure precise tracking and comprehensive data collection.
- SEO Strategy Development: Develop and implement robust technical and content-driven SEO strategies to enhance organic search visibility and drive traffic.
- Digital Advertising: Manage and optimize paid search, paid social, and digital ad campaigns to maximize return on investment (ROI).
- Data Management: Analyze marketing data, ensuring accurate tracking, reporting, and high-quality data integrity.
- Attribution Model Development: Contribute to the development and management of marketing attribution models using Salesforce and Pardot to assess campaign effectiveness on lead generation.
- Content Creation: Develop multimedia content, including success stories, advertorials, website content, and video content briefs.
- Performance Analysis: Conduct ongoing analysis of campaign performance and provide actionable recommendations for optimization and improvement.
- Industry Insights: Stay ahead of industry trends and best practices in performance marketing, providing strategic recommendations based on technological advancements.
- Metrics Monitoring: Monitor and report on key performance indicators (KPIs), such as conversion rates, cost per acquisition, and customer lifetime value.
- Cross-Functional Collaboration: Work collaboratively with various teams and external suppliers to execute marketing initiatives.
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