Content Writer

JOB DESCRIPTION

Content Writer (Marketing)

Location: Hybrid - Bristol, London

This is a hybrid position primarily based in our Bristol or London offices. We're committed to your flexibility and wellbeing and our hybrid strategy currently requires three days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of flexible working.

We give you a world of potential

Our team is growing, and we are on the lookout for a Content Writer to join us

Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation, and stakeholder communications. We also specialize in corporate trust, bankruptcy, class action and utility administration, and a range of other diversified financial and governance services.

The Content Writer will build on and execute content marketing plans to support the EMEA issuer services business growth objectives. The successful candidate will be responsible for delivering high-quality content for future and current clients and strengthening the Computershare brand.

A role you will love

The role holder will be responsible for developing persona-based content plans and creating content that can be leveraged across market segments, campaigns, and programs. This role will partner with regional issuer services leadership, relationship managers, business development, sales, product, group marketing, and other key stakeholders to manage content from inception to final publication across multiple marketing communication channels.

The role holder will be responsible for developing content, including writing content for all formats and mediums, with an emphasis on writing content and maximizing the impact of SEO for our website properties. The successful candidate will be results-focused using qualitative and quantitative insights to optimize performance.

Some of your key responsibilities will include:

• Develop and deliver content plans for target market segments, product, service and solution launches and other marketing programs that support the issuer services growth objectives across EMEA.
• Create new copy and provide editorial support for contributed material ensuring appropriate message, length, style, and tone. Leverage content that can be multi-purposed across various media.
• Serve as copywriter for collateral pieces (fact sheets, brochures, white papers, blogs, case studies, etc.)
• Collaborate with marketing program owners, content strategists and/or demand managers to integrate and repurpose content marketing and campaign content where appropriate and within brand voice guidelines.
• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build a content editorial calendar and create relevant content.
• Partner with other marketing colleagues to leverage tools, content (Group overview, stats, ESG, Health and safety, etc) and best practices.
• Leverage insights to develop content for impactful and engaging web experience.
• Create a steady stream of primary and derivative asset types that can be leveraged across various channels and use cases.
• Engage and collaborate with cross-functional participants as needed to support content ideation, copy creation, activation, and measurement requirements.
• Partner with the Web & Digital team to execute keyword research and define a keyword universe that aligns with audience needs, business priorities, and inbound traffic goals, to optimize for search engine identification (SEO).
• Contribute to SEO and search engine marketing initiatives with keyword optimization, content tagging, and metadata management.
• Collect, analyse and report on content marketing success via standard content marketing related KPIs, using Web analytics tools, marketing automation platforms, social media management tools, content marketing software and business intelligence platforms to inform and optimize ongoing content marketing efforts.
  What will you bring to the role?
  
  You are a Content Writer with over 4-6 years of experience across roles involving content creation ideally in the financial services industry. Your ideas and passion for content will be pivotal to engaging audiences and crafting compelling narratives. You understand how algorithms work, SEO, how to analyse performance metrics, etc.
  
  You will bring dedication to the role and will be hands-on, and collaborative whilst having a flexible approach to oversee and execute multiple projects simultaneously with aggressive deadlines.
  
  Other key skills required for the role include:
  • An education background in Marketing
  • Corporate Governance expertise would be a plus
    Join our dynamic team and make an impact If you're passionate about creating engaging content, driving brand awareness, and connecting with audiences, we want to hear from you. Apply today and kindly include writing samples of your work in your application.
    
    Rewards designed for you
    
    Flexible work to help you find the best balance between work and lifestyle.
    
    Health and wellbeing rewards that can be tailored to support you and your family.
    
    Invest in our business by setting aside salary to purchase shares in our company, and you'll receive a company contribution as well.
    
    Extra rewards ranging from recognition awards and team get-togethers to helping you invest in your future.
    
    And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our handbook will help you find out more about our rewards and life at Computershare, visit
    
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    ABOUT US
    
    A company to be proud of
    
    We're a global leader in financial administration with over 12,000 employees across more than 22 different countries. At Computershare, it's more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities.
    
    A diverse and inclusive place to work
    
    Computershare celebrate the diversity of our people, and we welcome applications from everyone. We believe that having a culture of inclusion is essential in delivering good results. Attracting, retaining, and developing a diverse workforce where employees feel valued, respected, and empowered allows people to reach their full potential. As a business this diversity helps us to better reflect and understand our customers' needs to allow us to drive better outcomes.
    
    We are happy to accommodate individual needs during your application journey. If you require disability accommodations or adjustments, please email us at detailing your requirements and contact information.
    
    Computershare is an equal opportunity employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.
    
    ABOUT THE TEAM
    
    Since 1978, we've been trusted by companies around the globe to manage their shareholder registry, corporate actions and shareholder meetings and we're now the number one transfer agency in the world. As client needs evolved, so has our portfolio of services; extending our Issuer Services into equity and entity governance services to companies both public and private worldwide. Careers in Issuer Services could mean anything from assisting shareholders with their portfolios, enabling access to global markets or helping clients deliver on their equity and entity compliance requirements everywhere they operate.