Global Brand Specialist

2 weeks ago

Northampton, Northamptonshire, United Kingdom AVON Full time
You've picked a great time to join Avon. We're the company that puts purpose, people and relationships at the heart of everything we do. The company that's 135 years young and only just getting started. As part of the Natura &Co family, we're committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.

Role Type

Permanent

What you'll be doing:

Global brand specialist covering Beauty+ categories

Key responsibilities:

Brand Strategy

-Works with the Senior team to define and deliver the total category strategy

-Responsible for leading specific category initiatives and strategies thorough in depth and insightful analysis of market, financial and research data

-Leads the development of internal communication and PR strategies

-Works with Senior Brand Managers to deliver 360 creative toolkits and representative training

-Works closely with local marketing teams to support local implementation

-Tracks, reviews and analyses performance

-Conducts competitor reviews and develops action plans to protect and grow market share for the category

Supporting Brand Team

-Coordinates the total creative asset process, working closely with internal teams and external agencies

-Supports the Innovation team and Project Manager with the organisation of product samples for shoots

-Supports in the creation of brand governance and guardrails

-Manages the relationship with our external trend agency, WGSN, and works with them to organise inspirational trend sessions for our Brand and Innovation teams

-Participates in the Insights process and works with the Brand team to identify commercially viable opportunities

-Participate in cross-functional NPD and Brand meetings

-Supports the team with presentations to senior leadership

Experience & Skills required

Brand strategy experience or previous experience of contributing to the category strategy through a project or initiative Creative experience: creative development, concept planning, creative communication & brief writing Innovation and portfolio management experience: defining cadence, portfolio architecture and activation plans (innovation and brand events) Analytical capability to define key insights, understand and manage key business KPI's / performance indicators and evaluate ideas Superior Presentation skills: ability to communicate ideas effectively to gain buy in from senior stakeholders What we offer:

At Avon, we believe beauty is for everyone and that it's beautiful to be you. We celebrate our differences, champion self-expression and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you. Ready to be a part of it? Join us.

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