EMEA Social Media

3 weeks ago

London, Greater London, United Kingdom Abbott Laboratories Full time

About Lingo

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.

A New Category of Consumer Biowearables: Meet Lingo - YouTube

The opportunity

Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

The EMEA Social Media / Community Manager will be based at our Lingo location in London.

You will create and manage the brand's online voice and image. You will lead all of Lingo's social media platforms, contributing to increasing awareness and knowledge of Lingo products and services in our target audiences. You will develop and implement the social media strategy and will conduct tasks according to a full social media calendar that is built around organically created content.

You will lead the day-to-day management of our social media platforms, monitor online discussions in a timely manner, track performance, and make recommendations for optimization and expansion to new social media platforms. You will create and publish content on all media platforms and review social media and other marketing metrics to build and improve campaign strategies and craft responses to customers' feedback and messages on various platforms.

What you'll do

  • Develop a content marketing plan and editorial calendar
  • Create and develop channel-specific, on-trend, on-brand, and on-strategy creative content
  • Deliver marketing objectives and KPIs such as reach, engagement, and community growth
  • Keep abreast of new social media technologies and digital marketing trends and implement these new technologies into our activities
  • Create top-quality content that feeds into impactful, audience-driven, channel-specific campaigns
  • Analyze campaign performance metrics and leverage data to guide decisions that increase engagement and deepen our connection with followers
  • Proactively work with marketing, design, and external partners to maintain a content pipeline
  • Analyze data to enhance engagement and reporting on the success of campaigns
  • Participate in social events, corporate events, and workshops

Qualifications

  • Prior relevant experience in social media
  • Strong creative background and a proven track record establishing and executing social media strategies
  • Exceptional written communication skills; ability to develop bylines, op-eds, press releases, and internal memos
  • Experience distilling social data and insights into actionable strategies that inform business goals
  • Creative, imaginative, and strategic thinking with a hands-on attitude
  • Proficient in word processing applications, spreadsheets, presentation software, and social media management tools
  • Expertise in search engine optimization (SEO) and web metrics
  • Analytical; able to identify key insights and optimize social campaigns based on results
  • Sound judgment and problem-solving skills
  • A start-up mentality, a strong sense of urgency, and the ability to interface with multiple team members to ensure goals are met/agreed on

As you'd expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme, as well as excellent development opportunities.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

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