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Product Marketing, Fixed Income, VP
3 months ago
Marketing overview
Nuveen Marketing is responsible for developing and delivering Nuveen's global brand and marketing strategy. This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communications and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.
Overview of the Role
The VP of Public Product Positioning for Fixed Income works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen's fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally, with a focus on international markets. The role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage and measure the effectiveness of marketing activity in order to best position Nuveen for growth.
Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.
Key Responsibilities
• Develops and leads product-specific marketing plans and creates content across fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact and EM debt
• As a marketing lead and subject matter expert, oversees the creation and production of fixed income marketing collateral and product content that is aligned with business strategy and objectives, across multiple vehicles that include separate accounts and UCITS
• Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution
• Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms
• Provides strategic guidance and implements initiatives with responsible investing team to increase awareness of ESG/impact strategies that are important for non-US audiences
• Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally, and to meet regional needs, as applicable
• Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources
• Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content
• Works with compliance department to ensure materials meet regulatory guidelines and supports compliance process from initial submission to final approval
• Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate
• Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality
Required Qualifications
• 5+ years of financial services or asset management experience; 7+ years preferred
Preferred Qualifications
• University (Degree) preferred
• 7+ years of related financial services or asset management experience
• Background of success in marketing investment products designed for income
• Knowledge of fixed income markets and public products
• Experience in writing clear, compelling and compliant marketing messaging
• Proven relationship management experience
• Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process
• Established credentials in leading the development and implementation of effective campaigns and communications programs
• Demonstrated track record of managing multiple projects from beginning to end
• Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools
• Industry licensing a plus
Preferred Competencies
• Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
• Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
• Strong leadership and organizational skills
• Demonstrates diligence, analytical approach and works proactively to resolve issues
• Knowledge of investment industry concepts, including regulatory requirements of SEC, FINRA, MiFID and SFDR
• Able to think independently and challenge or escalate roadblocks when needed
• Exhibits influencing skills
• Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
• Comfortable operating in/with a multi-location and multi-national extended team
• Able to operate under time pressure and multi-task
• Proven ability to network within an organization
This role requires no regulatory designation.
Nuveen is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
Nuveen offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. Please contact should you require any assistance.
Related SkillsAccountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen_____________________________________________________________________________________________________
Company Overview
Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
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