Senior Manager, Music Product Marketing

2 months ago

London, Greater London, United Kingdom Live Nation Full time
Job Summary:

Location: London, UK (Hybrid)

Division: Ticketmaster NA (Music)

Line Manager: Senior Director, Music Product Marketing

Contract Terms: Permanent, Full-Time, 40 hours per week

THE TEAM

Ticketmaster is the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres and theatres, Ticketmaster now processes over 500 million tickets a year. Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific and employs over 6,500 people. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV.

Ticketmaster Music manages our global concert line of business. We're the commercial engine behind the world's biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimise prices, and provide key insights and fan interactions. Our deep understanding of touring artists' business needs, and our access to the technological scale and expertise of the global leader in ticketing enables "Artist-Driven, Ticketmaster-Powered" outcomes that are transforming the global concert industry.

THE JOB

As Sr. Manager of Music Product Marketing, you will influence the development and introduction of new products, services and features that increase product adoption amongst touring artists and promoters (clients). You will direct product go-to-market strategies, product positioning, and the provisioning of client product marketing materials. You will be the expert in key products and the customers who use them, as well as build strong relationships and engagement across stakeholders and teams. You will play a critical role in defining the future of Music client experiences at Ticketmaster, building our strategy and future team.

WHAT YOU WILL BE DOING
  • Develop and optimise insight-driven go-to-market strategies (including cohesive product-led messaging and positioning) that demonstrate deep product and client understanding, ladder up to the broader company narrative, support strategic priorities, and provide competitive differentiation in market
  • Work closely with the Product team to launch new products and features to artists and promoters and partner cross-functionally with account teams, client marketing, fan marketing and communications to ensure launches have maximum impact
  • Deliver compelling sales collateral (e.g. demos and presentations) to the Strategic Account Management team, informed by the organization's product roadmap and launch timelines
  • Collaborate with the Global B2B content team to define the music content strategy and scale our music story consistently across Ticketmaster-owned channels to drive engagement with artists and promoters
  • Develop and maintain client feedback loop to help improve products and better serve clients
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
  • 5-7 years of experience in product marketing or strategic marketing roles (preferably with some experience in the music/entertainment industry); 3+ years of experience with software or technology industry.
  • Knowledge of the music industry: A demonstrated understanding of the music industry and its players is essential, with a working knowledge of the live industry value chain (artists, managers, agents, promoters, venues and ticketing companies) and a passion for the music-tech space
  • Travel required (
  • Extraordinary team-player, who is able to thrive in a fast-paced, entrepreneurial environment where quality, innovation, speed of decision-making and execution are critical to organizational success
  • A proven track record as a skilled product marketer and innovative thinker, executing strategic priorities and supporting clients with successful go-to-market strategies
  • Experience capturing client feedback in various forms to drive improvements in product development.
  • Technical expertise: The candidate should have technical expertise in areas such as digital marketing, analytics, and social media.
  • Excellent communication skills: The Sr. Manager of Music Product Marketing should be an excellent communicator and natural storyteller, with the ability to create compelling marketing messages that resonate with live industry clients and stakeholders.
YOU (BEHAVIOURAL SKILLS)
  • Curious - You are comfortable asking "what if" and you are eager to learn and explore.
  • Confident - You are capable of dealing with uncertainty and working through it; have strong opinions, but they are loosely held; and are comfortable speaking one on one or in front of a room of hundreds.
  • Collaborative - you thrive in a team environment, enjoy giving and receiving constructive criticism and are open to alternative viewpoints.
  • Creative - You are a broad thinker oriented toward solving problems.
  • Empathetic - You listen to understand and connect first before you respond.
  • Articulate - You are capable of distilling the complex into the simple and have exceptional written communication skills are outstanding.
LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

OUR WORK IS GUIDED BY OUR VALUES:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#TM
#LI-CG1

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