Digital Marketing Specialist

4 weeks ago


London, Greater London, United Kingdom Digital Waffle Full time
Job Title: SEO and PPC Specialist
My client is a creative marketing agency that believes it's important to create an atmosphere where people can be themselves and concentrate on their creativity, teamwork, and collaboration in order to get the most out of their jobs.

Position Overview:
This role requires a deep understanding of search engine algorithms, keyword research, and PPC strategies to maximise online visibility, conversions, and return on investment (ROI).

Key Responsibilities:

Keyword Research and Analysis:
  • Conduct comprehensive keyword research to identify high-value terms relevant to the business.
  • Analyse keyword performance metrics and competition to inform SEO and PPC strategies.
On-Page and Off-Page SEO:
  • Implement SEO best practices, including link building, content optimization, and site structure improvements.
  • Monitor and report on website performance using tools such as Google Analytics and Search Console.
PPC Campaign Management:
  • Develop and execute PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising channels.
  • Create compelling ad copy and design effective landing pages to drive conversions.
  • Monitor campaign performance, adjust bidding strategies, and optimise ad targeting for maximum ROI.
Data Analysis and Reporting:
  • Track and analyse key performance metrics, including website traffic, keyword rankings, click-through rates (CTR), and conversion rates.
  • Generate regular reports to communicate campaign performance and actionable insights to stakeholders.
Continuous Optimisation:
  • Stay updated on industry trends, algorithm changes, and new technologies in SEO and PPC.
  • Implement A/B testing and other optimization techniques to improve campaign effectiveness and efficiency.
Collaboration and Communication:
  • Work closely with cross-functional teams, including marketing, content, and web development, to align SEO and PPC efforts with overall business goals.
  • Provide recommendations and guidance on website improvements, content strategy, and user experience enhancements.
Qualifications:
  • Proven experience in SEO and PPC campaign management, preferably in an agency or e-commerce environment.
  • Proficiency in Google Ads, Google Analytics, and other SEO/PPC tools.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent written and verbal communication skills.
  • Detail-oriented with a focus on delivering results in a fast-paced environment.
  • Certifications such as Google Ads or Google Analytics are a plus.
  • Agency Experience
Location - London (hybrid)
Salary - up to 42K

  • London, Greater London, United Kingdom Hays Specialist Recruitment Limited Full time

    Digital Marketing Specialist - Growing Tech / App Business - 40k +bonus/benefits - Farringdon (hybrid)Your new companyMy client is a healthcare Tech business that empower people to live amazing lives in the homes they love for longer, regardless of their age or their health. The demand in this area is huge and will double in the next 15 years, while the...


  • London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A global B2B insurer based in London is seeking a Digital Marketing Manager to design and implement the digital marketing strategy. The role covers campaign management and website management. In this role you'll act as the point of contact for all digital enquiries.Responsibilities:Work with the Head of Marketing to develop and implement the digital...


  • London, Greater London, United Kingdom Miller Byrne Full time

    Job Description Our client, a fast growing tech company are looking for a Digital Marketing Specialist to join their London marketing function. THE ROLE OF DIGITAL MARKETING SPECIALIST: Create compelling website copy and content that resonates with the target audience and reflects the brand's tone and voice. Implement on-page and technical SEO...


  • London, Greater London, United Kingdom Cranberry Panda Full time

    Digital Marketing Specialist Position at a Jewellery BrandAn exceptional opportunity awaits for a Digital Marketing Specialist to become a valuable part of a thriving Jewellery brand based in London. The company specializes in offering exquisite personalized jewellery and accessories at budget-friendly prices. They operate through their DTC website and...


  • London, Greater London, United Kingdom WINSIGHT, LLC Full time

    Informa PLC is a leading international event, intelligence, and scholarly research group. Our purpose is to champion the specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence, and opportunities that help customers grow, do business, make breakthroughs, and...


  • London, Greater London, United Kingdom Cranberry Panda Full time

    Digital Marketing Jobs: 2020 salary benchmarks for digital marketers Digital Marketing jobs play a huge part in the world of ecommerce recruitment. Many online retailers and multichannel brands rely on these talented professionals to run multiple campaigns across many channels. At cranberry panda, we work across multiple specialisms within marketing. From...


  • London, Greater London, United Kingdom Church & Dwight Co Inc Full time

    A collective energy and ambition. A place where you can make a real difference.We're a company that genuinely cares about our people, our products, our consumers and the environment.Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take...


  • London, Greater London, United Kingdom Church & Dwight Co Inc Full time

    A collective energy and ambition. A place where you can make a real difference.We're a company that genuinely cares about our people, our products, our consumers and the environment.Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take...


  • London, Greater London, United Kingdom Church & Dwight Co Inc Full time

    A collective energy and ambition. A place where you can make a real difference.We're a company that genuinely cares about our people, our products, our consumers and the environment.Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take...


  • London, Greater London, United Kingdom Roc Search Full time

    Job Title: Digital Marketing SpecialistJob Type: PermanentLocation: London/HybridSalary: £45-£55kInsustry: Compliance SoftwareRoc Search have partnered with a Product company who work on Compliance software for a range of top tier finance clients. They are looking for a skilled B2B Digital Marketing Specialist to support their growth in planning and...


  • London, Greater London, United Kingdom Roc Search Full time

    Job Title: Digital Marketing SpecialistJob Type: PermanentLocation: London/HybridSalary: £45-£55kInsustry: Compliance SoftwareRoc Search have partnered with a Product company who work on Compliance software for a range of top tier finance clients. They are looking for a skilled B2B Digital Marketing Specialist to support their growth in planning and...


  • London, Greater London, United Kingdom Roc Search Full time

    Job Title: Digital Marketing SpecialistJob Type: PermanentLocation: London/HybridSalary: £40-£45kInsustry: Compliance SoftwareRoc Search have partnered with a Product company who work on Compliance software for a range of top tier finance clients. They are looking for a skilled B2B Digital Marketing Specialist to support their growth in planning and...


  • London, Greater London, United Kingdom Hays Specialist Recruitment Limited Full time £40,000

    Digital Marketing Executive | Hays Specialist RecruitmentLimited | UK Your new company My client are a leading Financial Services brand, witha long history of providing lending, wealth management and banking servicesto B2B and B2C customers alike. The group consists of multiple business and this role will be responsible for the digital marketing activities...


  • London, Greater London, United Kingdom Payfuture Full time

    We are looking for a Digital Marketing Specialist, who will be developing, implementing and managing the digital marketing plan, digital content and creative assets, focussing on demand generation, and creating awareness and stickiness of our brand online.The role spans all digital territories, such as Social Media, Website, Campaign-specific landing pages...


  • London, Greater London, United Kingdom Brand Recruitment Full time

    The Company – Senior Digital Marketing SpecialistAn award-winning fin-tech business based in London are looking for a Senior Digital Marketing Specialist to join their team. If you are digital savvy with an analytical and data-driven mind, then this role is for youThis is a digital acquisition role, rather than a generalist, and is more focused on the...


  • London, Greater London, United Kingdom eFinancialCareers Full time

    Job Summary London Permanent JN Feb 22, 202 CompetitiveJob Description:A leading asset management firm are in the process of growing out their EMEA presence from their London based office. Seeking an experienced Digital Marketing specialist to join the business to...The Digital Marketing Manager will be responsible for developing and executing effective...


  • London, Greater London, United Kingdom Reed Marketing & Creative Full time

    Role: Digital Marketing ManagerLocation: London/RemoteSalary: £45,000Contract: 13 months FTC (Maternity Cover)I am delighted to be partnering with a well-known charity. They are looking for an experienced Digital Marketing Manager, who is widely varied, calling upon a broad range of digital skills.? No day is ever the same, and the fast-paced energy of...


  • London, Greater London, United Kingdom Michael Page Marketing Full time

    An exciting opportunity for an Digital Marketing Manager has arisen for a consumer durables, electronics and telecommunications organisation. The successful candidate will be responsible for managing all aspects of the marketing department, including strategic planning, budgeting, and digital activation. To be successful, you must have hands-on digital...


  • London, Greater London, United Kingdom Burst Digital Full time

    Burst Digital is looking for a Digital Marketing Executive with extensive experience to join their team Burst Digital is always looking for more all-rounder marketing geniuses. If you're a digital marketing whizz with extensive experience, this could be the role for you The Role: As a digital marketing executive, you will have the chance to work across all...


  • London, Greater London, United Kingdom Hays Specialist Recruitment Limited Full time

    Your new companyYou will be joining an established leading Estate Agency company in London, that pride themselves in providing access to prime properties in London. They offer expertise and local knowledge to help make informed decisions and help clients achieve their goals in the London property market.Your new roleAs the Digital Marketing Executive, you...