Vet Channel Communications Lead

4 weeks ago


Milton Keynes, Milton Keynes, United Kingdom MSD Full time

Job Description

Support the development of a detailed omnichannel and digital strategy for Species and provide expert guidance, including:

  • Stay updated on future trends in the marketplace and competition
  • Demonstrate a deep understanding of customer segments, personas, and needs
  • Monitor competitors' digital activities to stay informed about industry trends and best practices
  • Identify target audiences for media campaigns and prioritize features
  • Define a content strategy for effective communication

Liaise with agencies to design and deliver omnichannel and digital experiences, ensuring alignment with brand standards and successful campaign outcomes. Define success metrics for campaigns and digital initiatives.

For new digital products and services, provide support in scoping MVP and backlog, collaborate with regional and global stakeholders, and make key product decisions. Manage product backlogs and ensure the delivery of a seamless customer experience in line with omnichannel strategy.

  • Lead sprint planning and prioritize the backlog to achieve business objectives
  • Continuously engage with omnichannel and digital efforts, including online content management and social media analysis
  • Collaborate with external vendors for digital marketing support
  • Optimize media mix for enhanced Species engagement
  • Analyze metrics across digital channels to maintain brand consistency and user engagement

Report on omnichannel impact and manage communication platforms. Work with product managers to develop customer communication strategies and oversee a direct report. Collaborate with sales teams to create impactful customer journeys and campaigns within key accounts.

Employee Status: Regular

Relocation: No relocation

Requisition ID: R227185



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