Fashion PR Coordinator

1 month ago


London, Greater London, United Kingdom Couverture & The Garbstore Full time

About Couverture & The Garbstore

Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their 'shop independent' philosophy, championing emerging and independent brands from around the world.

We are a company that prides ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.

Main Responsibilities:

  • Proactively pitch new season product and stories to top tier menswear, womenswear and homeware media for product placement.
  • Drive Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides and other consumer-facing platforms across online, print and socials.
  • Manage and coordinate all in-store events across men's, women's and home.
  • Prepare monthly coverage reports to share with other departments.
  • Send out product loans and call-ins in a timely and efficient manner.
  • Conduct in-store appointments with journalists, stylists, VIPS and influencers.
  • Research, manage and grow influencer relationships to drive awareness of Couverture & The Garbstore.

    As an ideal candidate:
    • You have a wide and established network of men's, women's and homeware press contacts including, but not limited to: nationals and supplements, consumer, style and trade.
    • You have an established list of influencers and key industry players, as well as stylists for call-ins and appointments.
    • You are proactive and enjoy working independently.
    • You have a minimum of 3+ years of experience in the fashion and/or lifestyle PR and communications industry.
    • You have a good understanding of our competitors and awareness of the market activity.
    • You are proficient in Microsoft Suite

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