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Marketing Data Analyst

2 months ago

Bedford, United Kingdom Sherpa Full time

THE COMPANY

Sherpa Values: People Matter, Be Bold, We Are Driven – this is our mantra

We have big goals and exciting growth plans here at Sherpa, with a clear vision to be widely recognised as the world's best Channel & Partnerships agency, with an enviable client list and an awesome team of thought leaders. Our culture is open and honest, where advancement, both career and personal, is being realised by our team members. We invest in all our people, and development is a core part of anyone’s time at Sherpa.

Sherpa services some of the world's fastest-growing technology companies, Mircosoft, IBM, Intel, DropBox, Zoom, & Verizon, and we are looking for a passionate, ambitious, keen-to-learn Marketing Data Analyst to join our growing team. This is an excellent opportunity for an experienced Analyst looking to progress their career and work with well-known Enterprise tech businesses, and expand their skill set within a globally leading specialist Partner Marketing agency.


THE ROLE


As a Marketing Data Analyst, you will be responsible for utilizing our own analytical models and software to analyse organizations' marketing skills and alignment. You will provide actionable insights to drive our clients' Partner marketing strategy and agency service offerings. You will work closely with the client's operational team to evaluate Partner and campaign performance, identify trends, and recommend improvements.

 

Responsibilities:

• Analyse clients' Partner marketing environments and campaign performance across all Partners to assess their effectiveness and ROI according to a schedule

• Develop and optimise data storage, access and retrieval

• Use analytical methods including machine learning, Python or R for data analysis, exploration, and to build predictive models

• Create and maintain dashboards to visualise key Partner marketing metrics and performance indicators

• Identify trends and insights from data to recommend and implement improvements in marketing strategies

• Collaborate with the operational team to communicate findings and recommendations at all levels internally and externally

• Utilise your strong background in maths and statistics to conduct rigorous data analysis and ensure the accuracy of insights and recommendations

• Adapt to new technologies and tools to improve data collection, analysis, and reporting processes

• Maintain our client instances of our Partner CRM for data accuracy and reporting

 

Requirements:

• Advanced Data Skills: Demonstrated skill in data analytics and managing large datasets. PowerBI skills to build and maintain dashboards as needed

• Strong communication skills at all levels of internal and external stakeholders, comfortable and confident with complex data topics as well as marketing topics

• Problem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as needed

• Nice to have: Practical experience with API integrations and connecting systems, proficiency in Python for script writing, task automation, and improving integration processes.

 

Other qualifications:

• Bachelor’s degree in Mathematics, Statistics, Data Science, or a related field

• Proven experience as a Marketing Analyst or similar role

• Strong analytical skills with a background in math and statistics

• Proficient in SQL, Python/R, and data visualisation tools

• Experience with marketing channels and CRM tools

• Excellent communication skills with the ability to present complex data insights in a clear and actionable manner

• Highly organised with strong attention to detail