Lead Digital Analyst
1 week ago
Working for a market leading travel brand, the Lead Digital Analyst will sit within the eCommerce division and will own the analytics for digital marketing in the UK and internationally, ensuring they’re spending their sizeable budgets (tens of millions £) in the right way to acquire as many customers as possible in the most cost-effective manner. The role will also involve leading and managing a small team of talented Analysts.
The Lead Digital Analyst will be responsible for:
- Owning the analytics function for digital marketing (UK and international)
- Leading in-depth analysis of digital marketing performance, optimising campaigns and providing actionable insights that drive business growth
- Working closely with senior stakeholders to come up with, test and validate strategies
- Leading and managing a team of analysts
- Data visualisation
- Presenting to stakeholders across marketing, eCommerce and the wider business
The Lead Digital Analyst will have:
- Worked in similar analytical roles focused on performance marketing within eCommerce organisations
- Experience with either Adobe Analytics or Google Analytics
- Experience with data visualisation tools like Power BI, Tableau, etc.
- Ideally managed or mentored more junior analysts before
- Candidates could come from eCommerce sectors like travel, retail, airlines, hospitality, etc.
- Candidates could come from roles like Senior Marketing Analyst, Lead Analyst, Digital Analyst, etc.
This is a great opportunity for a talented Lead Digital Analyst to join a travel industry leader that is going from strength to strength and expanding into new markets internationally.
Lead Digital Analyst
£70k + 30% bonus + benefits
London / Hybrid
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Lead Digital Analyst
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