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Senior Brand Manager

2 months ago

Alconbury, United Kingdom Westland Horticulture Ltd Full time

We are looking to recruit a highly creative, entrepreneurial Senior Brand Manager, for one of the UK’s leading largest branded consumer horticultural businesses.


Westland Horticulture is a privately owned FMCG business supplying a wide range of products across several divisions to specialist UK retailers, grocers and a vast network of independents and wholesalers. Building brands is our core identity, adding value for our end customer and consumer, maximising our revenue, improving brand loyalty, and developing strategic marketing and product plans is at the heart of the role.


This role gives great scope to be creative, have full autonomy and see your ideas come to market in a multi-million growing part of the business.


Main Duties:


  • To drive our Brands, championing the product portfolio within the business and with our customers and consumers
  • Develop Strategic Marketing plans across the brand portfolio
  • Collaborate with the Technical, Design and Commercial teams to identify areas of new product opportunity, quantifying the commercial benefits
  • Developing product concepts, and gauging trade and consumer response that add commercial value to the business, ensuring brand proposition uniqueness
  • Manage those products through the business to bring them to market on time and profitably
  • Manage and deliver all consumer communication across the brands
  • Oversee all relevant Customer marketing communications to improve brand awareness
  • Monitor, review and report on all sales and marketing commercial activity and results to the sales team
  • Analysis of customer research, consumer insight, current market conditions and competitor information to inform the strategic direction of the brands


The Person


  • Brand management or product marketing background (4yrs-5yrs) – FMCG product range preferred
  • Experience in marketing through all aspects including new product development, through the line media communication and setting the strategic direction for the brands
  • Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
  • Proven skills in the following: brand marketing, market and competitive analysis, customer insights, marketing program development, project planning
  • Experience developing marketing materials including packaging, literature, advertising, promotions, POS
  • Commercial awareness - P&L
  • A love of brands is essential


If you're looking for a role that will give you great scope to be creative, then this is the perfect opportunity for you