Head of Design

2 months ago

Chester, United Kingdom Digital Gurus Full time

🎨 Head of Design – Chester – Consumer Goods/Lifestyle Brand 🌟


About the Role:

In this role, you will be instrumental in defining the company’s visual identity and steering its creative vision. Leading a multidisciplinary team, you will be responsible for creating designs that not only resonate with customers but also drive business performance across all channels.🖌️✨


Key Responsibilities:

  • Creative Leadership: Set the strategic vision for the brand’s design language, visual style, and tone, ensuring consistency across all touchpoints. Lead and inspire a creative team to deliver standout work.
  • Sales-Focused Design: Use design as a strategic tool to boost sales by ensuring that all promotional activities and product launches communicate effectively to customers.
  • Integrated Marketing: Oversee the development of marketing campaigns across various channels, ensuring cohesive messaging and maximum reach.
  • Data-Driven Optimization: Continuously evaluate the impact of design and communication efforts on customer behavior and sales, refining strategies based on data insights.
  • Team Development: Support, mentor, and empower your team to reach their full potential, fostering a positive and collaborative working environment.
  • Commercial Savvy: Balance creative innovation with commercial outcomes, managing budgets effectively and negotiating with suppliers to ensure cost-effective solutions.


Essential Skills & Experience:

  • Strong expertise in creative strategy and communication
  • Experience developing and maintaining design systems
  • Advanced proficiency in Adobe Creative Suite
  • Proficient in budget management
  • Skilled in graphic design, photography, film, and animation art direction
  • Experience building and managing brand guidelines
  • Knowledge of customer experience and packaging design
  • Proven ability to lead advertising campaigns across multiple platforms
  • Strong leadership, stakeholder management, and project management skills


If this role looks like a good fit for you please send across your CV to louise.phelan@digitalgurus.co.uk I would love to hear from you 💪🎉

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