Marketing Executive

2 weeks ago

BidfordOnAvon, United Kingdom Tornado Wire Ltd Full time

Location: Hybrid – Remote with required time in our office Bidford-on-Avon, and occasional travel to Millom and Crieff. Travel to trade shows, supplier and customer sites as needed.


About Tornado

For over 50 years, Tornado has led the way in quality fencing across the agricultural, equestrian, forestry, and infrastructure sectors. Born from a fencing contracting business, we bring a unique understanding of fencing performance. Our commitment to quality, teamwork, integrity, and innovation continues to drive our evolution and dedication to sustainable practices.


Our Core Values

  • Quality: Excellence in our products and processes.
  • Teamwork: Supporting our distribution partners and providing expert advice to fencers.
  • Fairness & Integrity: Upholding strong, fair relationships with customers and suppliers.
  • Innovation & Development: Continuously pioneering new solutions for enhanced performance.
  • Safety, Health & Environment: Commitment to safe practices and reducing environmental impact.


Role Overview

As the Marketing Executive you will work closely with the Sales & Marketing Manager to execute marketing strategies effectively and optimise current processes to meet the company's objectives.


This involves a wide range of responsibilities, from managing the CRM database for marketing and digital marketing to content creation, brand promotion, and market research.


Key Responsibilities

  • Play a leading role in the execution of the agreed marketing plan.
  • All aspects of digital marketing: Lead generation, SEO, SEM, Display advertising, Social media advertising, e-mail marketing, KPI setting for the above channels, Optimizing above channels through continuous testing and data analysis
  • Own & develop content calendar in response to relevant Plans: Editorial content, website news, relevant social media channels
  • Create agreed content (digital and offline) and / or manage through incumbent creative agencies as appropriate
  • Manage website utilising backend CMS and PIM System.
  • Management of all website and social channels content updates.
  • Management of Social Media channels: Enter, create, curate, post, and monitor content in line with marketing objectives and sales target accounts.
  • Performance monitoring and analysis of Social Media Channels, Websites, and competitor’s activity.
  • Manage KPIs, measure ROI and propose short vs. long term actions
  • Engage in social listening to identify and report on trends
  • Manage the development of SEO as well as campaign optimisation
  • Input to annual budgeting process (from annual plan) and budget management for assigned tasks
  • Work closely with the Commercial teams to identify new opportunities
  • Supporting the integration of CRM system
  • Ownership of customer databases in line with GDPR
  • Exhibiting at digital and real-world trade shows and relevant industry events
  • Production of internal communications including monthly internal newsletters
  • Market scanning and assistance with production of internal reports
  • Deployment of regular promotions digitally and in printed form
  • Maintain marketing support materials
  • Other duties as required


About You

  • Industry recognised qualification in marketing
  • Solid marketing experience with a well rounded approach to multiple disciplines.
  • Customer-focused, with the ability to recognise and meet customer needs.
  • Experienced in both digital and traditional channels.
  • Creative with good writing skills
  • Good influencing and motivational skills
  • Self-motivated and focused, with a flexible attitude
  • Good attention to detail, with high levels of accuracy & a commitment to quality
  • Able to work on & use own initiative & problem solve
  • Strong communication, team working & people skills
  • Demonstrate a professional & courteous attitude


The Benefits

  • Opportunity to influence Tornado’s growth.
  • Competitive base salary of £38,000, with a company bonus scheme.
  • Monday to Friday, core hours 8.30 am to 5 pm.
  • Pension scheme with life insurance coverage (3 x salary).
  • 23 days annual leave plus bank holidays.


Tornado Wire is committed to promoting equal opportunity and diversity as well as providing an environment free from discrimination, bullying, harassment or victimisation where all employees are treated with respect and dignity.

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