Performance Marketing Analyst

3 weeks ago

London Area, United Kingdom RedCat Digital Full time

Performance Marketing Analyst

£375/day inside IR35

12 months Contract

Location: London / Hybrid (2 days a week in London)

Start: ASAP


This Fortune 500 global technology business is looking to find a Performance Marketing Analyst to join a thriving organisation with millions of users worldwide.


The Role:

· You will analyse digital media channel data to deliver a holistic view of the users focussed media and see how it links to the quality of leads.

· Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team.

· Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads.

· Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type.

· Explore digital attribution models and implement to give accurate data-driven attribution to their digital channels.

· Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of action for both future and in-life improvements.

· Work with the Sales Operations team and global partners to streamline their lead pipeline and enable a robust lead scoring model.

· Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates.

· Assist in the delivery of integrating various lead data sources and stitching them together across their database systems.


Skills:

· Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights driving marketing performance.

· Strong understanding of different marketing channels (SEM strategies, PPC, Digital Media and OOH campaigns as well as in-person events) both online or offline.

· Good understanding of the ad tech ecosystem.

· Strong stakeholder management, partnership and influence.

· Ability to connect multiple data sources and unearth patterns of meaningful insights.

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