Marketing Analyst

4 weeks ago


London, United Kingdom EF Recruitment Full time

Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.Skills * Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness. * Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events. * Strong stakeholder management, partnership and influence. * SMB marketing / FinTech. * Able to connect multiple data sources and unearth patterns of meaningful insights.Responsibilities * Analyse their digital media channel data and how it links to lead quality. * Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales. * Deliver insight to help optimise media spend. * Implement digital attribution models. * Work with their global partners to streamline the lead pipeline.Benefits * Long contract * Global company * Free breakfast


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