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Paid Search Specialist
4 months ago
If you are a performance-driven Paid Search/Paid Media Specialist with multi-platform experience, strong on LinkedIn and Meta, and come from a B2B background – this is for you
An opportunity to join an impressive B2B tech content marketing agency and impress
The role is based in London and is a hybrid office/WFH split.
ROLE PURPOSE
- To help build, manage and report on client media projects.
- Day-to-day researching, planning and buying media to support ongoing projects (both programmes and campaigns).
KEY RESPONSIBILITIES
Strategic Media Planning:
- Dive into day-to-day research, planning, and buying media for both ongoing programs and campaigns.
- Fuel campaigns on live paid media platforms - think LinkedIn, Meta, Google Ads, Twitter, and beyond.
Innovation Hub:
- Ignite the in-house spin-cycle, driving ongoing optimizations to maximize ROI with fresh initiatives and ideas.
- Collaborate with cross-functional teams to ensure the right message hits the right client prospects at the perfect time.
Performance Excellence:
- Steer reporting, conversion rate optimization, and testing across key platforms for unparalleled client outcomes.
- Work with the data analytics team to create insightful monthly, quarterly, and campaign wrap-up reports.
Collaboration & Networking:
- Build strong relationships with agency partners and vendors, amplifying our performance and expanding our service offerings.
- Stay ahead of industry changes, announcements, and developments in the paid media ecosystem.
CORE SKILLS & EXPERIENCE
- 3+ years of hands-on experience managing paid media programs.
- A quantitative mindset with a strong grasp of digital marketing best practices and campaign structures.
- Flair for managing data sources across platforms, turning numbers into actionable insights.
- Digital native familiarity with B2B industry methodologies, channels, toolsets, personalities, and opportunities.
- Ability to proactively respond to feedback and build methods that drive client success.
- Juggle multiple clients and campaigns daily, maintaining focus and organization.
- Excellent communication skills, both written and verbal, showcasing strong interpersonal and collaboration abilities.
Our client is offering a salary of £45 – 50K based on experience, plus benefits.
If this Paid Search Specialist, is you, please do get in touch with me, Ivy Farrell, by selecting the apply button below and attaching your latest CV.
