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Ecommerce and CRO Manager
5 months ago
Huge opportunity to join this fab wellness brand making a massive positive impact on women's health. Still self-funded and already profitable the new CMO is taking advantage of the budget to hire the dream team to help realise the Global growth plans. As the senior e-commerce manager or e-commerce lead, you will quickly grow into a Head of while owning the site's end-to-end performance. Given the product range and growing subscription model the role has emphasis on someone who loves customer journey optimisation, testing and driving sales online. You will be responsible for setting up best practices using expert merchandising and UX experience. As the most senior ecommerce person in the team, you must be commercial, entrepreneurial and enjoy being hands-on. If you love analysing, testing and improving CRO this is a brilliant move and time to join this high-growth exciting start-up.
At a glance:
- End-to-end ownership and management of the website
- Manage website relaunch project, using expert UX and merchandising skills, whilst maintaining day to day website operations
- Using expert Shopify Plus skills, manage all website merchandising
- Responsible for updating and maintaining PDPs, pricing and SKU list management
- Lead on new territory store launches, on a global scale
- Monitor and report on KPIs, including conversion rate, AOV and LTV, with overarching responsibility for maintaining and improving these metrics
- Manage and optimise the website to deliver acquisition and retention, by internal requirement gathering and agency management
- Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store
- Execute AB/multivariate testing to maximise conversion and engagement on the website
- Optimise relevant data capture/management with the view of building segmentation and gaining customer insights
- Create detailed customer journey flows with actionable trigger points to drive conversion and engagement, upsell and improve LTV
You?
- An experienced ecommerce or CRO manager with 3+ years of experience, ideally within a subscription-based organisation
- An expert in Shopify Plus, with extensive past experience
- Strong stakeholder management skills with previous experience managing agencies
- Sound knowledge of prevailing procedures and techniques in ecommerce
- Exceptional consulting and quality assurance abilities
- Ability to tackle the demands of ever-evolving technological implements with ease
- A self-starter who can juggle multiple priorities
What you get in return:
- Hybrid working (3days after probation) new cool & and inspiring office based in Baker St.
- Free products (you'll like them - wellness brand and all)
- 3months essential box and 30% discount for friends
- Private health
- Dog-friendly office
- Monthly socials, lunch and events
- Pension plan
- £70k DOE