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Product Marketing Lead

2 months ago

United Kingdom ZEREN Full time

Product Marketing Lead | Cyber Security Software | Series B | £90-110K base | Remote first business


Must have experience operating in a partner/channel led business - knowledge of MSP's/Distributors etc.


About Us

Our mission is to eliminate the fear of data insecurity by empowering businesses to protect themselves. We're a diverse team of cybersecurity experts, engineers, data scientists, and sales professionals, all united by a passion for innovation. Our cutting-edge technology equips businesses of all sizes with the tools they need to secure their digital presence, leveraging our modern platform.


Having already achieved notable success in the UK market, especially among small and medium-sized businesses, we're now poised to expand our reach to larger enterprises and international markets. Our team's collective expertise and commitment to excellence have earned us a series of prestigious awards, establishing us as an industry leader in cybersecurity.


Our Challenge

Backed by leading investors, we're on the brink of transforming how businesses approach digital security. We face the exciting challenge of scaling our world-class product, delivering exceptional service to our customers, and building the necessary infrastructure to support this growth. Our vision is ambitious: to create a future where digital trust is a given, not a concern.


The Team

As we rapidly scale, our core values remain our guiding principles. We prioritize collaboration across all business areas, embrace constant evolution, and empower our team members to take ownership and lead. Our culture supports personal and professional growth, as we all work together to advance our company's mission.

"I've never worked at a place quite as driven by its mission as here. The leadership encourages ownership and champions staff development." – Glassdoor review


The Role

As a Product Marketing Leader, you'll collaborate closely with our Go-To-Market teams (marketing, sales & CX) and Product Management. You'll be pivotal in aligning our product offerings with market needs, ensuring we continue to lead the cybersecurity landscape for SMEs.


Key Responsibilities:

  • Develop and implement product marketing strategies that align with our long-term vision.
  • Craft a cohesive narrative for our platform, connecting individual products into a unified story.
  • Define and communicate value propositions for each product, creating key messaging for various stakeholders.
  • Work with product and GTM teams to execute launch plans for new products and features.
  • Produce product-related collateral, including demos, overview documents, and sales enablement materials.
  • Support the sales and leadership teams in telling our product story to media, customers, investors, and analysts.
  • Conduct market and competitive analysis, develop customer personas, and map customer journeys.
  • Monitor the competitive landscape, identifying opportunities and threats.
  • Measure and optimize the effectiveness of product marketing efforts, ensuring alignment with business objectives.


Requirements:

  • Experience in product or growth marketing within multi-product or multi-category SaaS or B2B tech companies.
  • Must have experience operating in a partner/channel led business - knowledge of MSP's/Distributors
  • Proven ability to message to various personas and business types, including channel partners and end users.
  • Track record of successful product launches, with strong positioning and messaging skills.
  • Excellent communication and stakeholder management abilities.
  • Ability to balance strategic planning with hands-on execution.
  • Experience with Product-led growth and understanding of the product life cycle is a plus.
  • Familiarity with the cybersecurity industry is beneficial but not required; however, the ability to understand and simplify complex solutions is essential.
  • Data-driven approach, with strong analytical and project management skills.
  • Experience with Atlassian’s Jira and Confluence is preferred.
  • A commitment to diversity and inclusivity, appreciating the unique contributions of all team members.


Why Join Us?

This is an opportunity to be part of a rapidly growing company at the forefront of digital security. You'll have the chance to grow both personally and professionally while contributing to a mission that makes a real impact. If you're passionate about creating a safer digital world and thrive in a dynamic, innovative environment, we'd love to hear from you.