Category Manager

2 weeks ago


Wrexham, United Kingdom Oscar Mayer Group UK Full time

Job Purpose

  • To work with customers to leverage growth for both customer and Oscar Mayer Food Group in line with shopper needs
  • Build and sustain effective relationships with our customer contacts so we are seen to be the supplier of choice on both qualitative and quantitative insight – Management level, to support the ready meals elements of the business area


Primary

  • Implement a shopper/consumer insight led approach to commercial activities to deliver competitive advantage & profitable growth for Oscar Mayer Food Group
  • To understand the performance drivers of the customer vs the market and other retailers
  • Build and develop category knowledge internally within the business by driving the category and shopper agenda
  • Develop and apply our category, shopper, retailer knowledge to ongoing business issues
  • Develop and sponsor new business opportunities for the commercial team
  • Provide direction and guidance to NPD in developing products
  • Work in partnership with NPD, Sales and Finance to ensure range recommendations enhance our commercial position


Accountabilities

  • Determine range targets and provide internal reviews pre and post customer brief
  • Co-ordinate and manage the delivery and implementation of category plans with key customers
  • Develop and ensure the application of Category, Consumer & Shopper Insights is communicated across the business
  • Be seen to be the most knowledgeable category manager on ready meal health categories
  • Produce growth opportunities and threats assessment for commercial gain
  • Provide unbiased shopper and consumer insight to internal and external customers
  • Manage information databases (qual & quant) and support business information needs
  • Assist in building business cases to support the site innovation plan
  • Support promotional analysis to support our commercial proposition
  • Drive the profitable growth of each category within the customer


Knowledge, Skills & Experience

  • Degree standard – ideally marketing/business related
  • Comfortable with quantitative and qualitative data commissioning and use own brand experience – branded experience an advantage
  • Customer facing & shopper research experience e.g. Kantar, Nielsen, IRI, Retail Link, Nectar360, Dunnhumby
  • Strong numerical & analytical skills
  • Effective presentation, communication & influencing skills
  • Excellent planning, organizing & project management skills
  • Confident, motivated, leader with self-belief & persuasiveness
  • Able to work effectively in a fast-paced entrepreneurial environment within a cross functional team
  • An enthusiastic, committed, and flexible approach
  • Be effective in the ability to hit deadlines


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