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Sales Director

2 months ago

Birmingham, United Kingdom Digital Waffle Full time

We are recruiting for a top-level Sales Director to join a full-service marketing agency based in Birmingham, that will require regular travel to London for client meetings.


After undergoing a huge period of growth, the agency is now looking for a business-savvy Sales Director to generate new business, contributing to the top and bottom-line growth of the company.


Answering to the Managing Director, the Sales Director will manage and deliver upon the sales funnel, working with the MD to pitch new business opportunities as they reach the appropriate stages of the sales cycle. You will play an integral part in the client growth strategy, striving to create a sales funnel 4-5 times the size of the quota at any point after a significant ramp-up in the business. The right candidate MUST have experience in sales of marketing or media solutions. If you have a background in Marketing Agency sales, your application will be looked upon favorably.


Location: Hybrid in Birmingham with Regular travel to London

Salary: Up to 85k per annum plus uncapped commission


  • Clear and robust experience selling complex media/ data solutions to both SMEs and large corporations
  • A strong Rolodex
  • Experience identifying sales opportunities, cold calling and generating meetings with new prospects, leading to a high conversion in sales.
  • Confident in your ability to create and lead on 2-4 major sales pitches a month alongside the Managing Director
  • The ability to ensure the integrity of the sales pipeline, including forecasting on a 90-day rolling basis
  • Happy to continuously provide market feedback that will help develop the company offerings, in order to meet the needs of prospective clients
  • The confidence to co-lead weekly/monthly meetings with other senior sales and management staff
  • Capable of supporting client presentations and pitches with advice, materials and fresh content
  • A first-class communicator, happy to identify, organise and attend networking events throughout the year and make sure to follow up with any prospective clients, throughout the sales pipeline process
  • Evidenced experience in telling client stories and building relevant collateral
  • Proactive in developing points of view to give guidance on core topics like audience, inventory and data sources
  • Impeccable pipeline management
  • Demonstrable industry knowledge, experience and understanding, happy to share this with your juniors to ensure a successful and cohesive team
  • Any candidate that has previously worked within a marketing agency (or similar) will be looked upon favorably


As this is a ‘Director’ role, the right candidate will also need to have strong leadership skills, operate as a knowledge leader in the marketing space, and be able to explain complex business models, tools and concepts simply. You will also inspire the team working below you to keep to high standards, those set out by you.


The right candidate will be a natural salesperson, familiar with SaaS and Marketing agencies. You will be enthusiastic and vibrant with great business acumen, willing to share this with your colleagues around you. Naturally competitive, you will thrive off winning business for the agency, always seeking out sales potential to boost the growth of the company.


This role also comes with a number of company benefits- email me sophie@digitalwaffle.co or apply via the link to find out more.