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Digital Marketing Manager
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Digital Marketing Manager
Are you able to develop, lead and manage strategies across digital channels?
Have you got experience optimising digital campaigns?
Are you able to balance analytical decision making with creative thinking?
MacGregor Black is currently partnering with a Leading Consumer Goods business, on the search for a Digital Marketing Manager. This is a permanent position based in North East England.
The Digital Marketing Manager plays a key role in enhancing the businesses digital marketing and communications. You will be responsible for developing and optimising the performance of the digital channels, including email, social media, and online communities, and delivering digital marketing campaigns promoting activities, events, products and services, and thought leadership initiatives to achieve direct responses and engagement.
Key Responsibilities
- Develop a strategy for our digital channels, including audience analysis, channel positioning and objectives, and putting effective measurement and reporting in place to ensure our channels perform and grow.
- Provide strategic, technical, and creative advice on the development of digital marketing campaigns, projects and initiatives to enhance our digital campaigns and maximise their performance.
- Develop digital marketing strategies and plans, set campaign objectives, monitor KPIs, and manage marketing budgets.
- Manage our email and social media program and curate campaign content around key topics and audiences, that engages, raises awareness, and drives direct responses, bookings, and purchases.
- Oversee the tactical delivery of the digital marketing program. Optimise digital campaigns – experimenting with A/B testing, calls to action, imagery/video, content, and messaging – to test and learn. Run digital advertising campaigns including Pay Per Click (PPC), Google Ads, and paid social media, delivered via a specialist digital agency.
- Work with the Marketing and Content Teams to improve SEO and SEM for our websites and digital platforms.
- Undertake audience segmentation, analysis, and targeting – using databases and CRM systems to build lists and target groups.
- Review and optimise marketing activity and outcomes against ROI using measurement tools including Google Analytics, social media management, and email platforms, making recommendations for change and improvement. Campaign objectives may include recruiting new members, increasing audience engagement, driving event and course registrations, product sales, and lead generation for sales teams to ensure targets are met.
- Collaborate with channel owners and content contributors across the organisation to ensure best practice, train channel users, and implement digital marketing strategies that deliver results.
What are we looking for?
- Have significant experience of digital marketing strategy and delivery including email, social media (paid and organic), digital advertising, pay per click, and websites with a good understanding of SEO and SEM strategies.
- Have experience of managing budgets, people (preferred), projects, and influencing senior leadership.
- Be highly organised, accurate, and comfortable working under pressure to meet deadlines and deliver against KPIs and targets.
- Be a confident communicator able to work both independently and collaboratively with accuracy.
- Be competent in the use of industry-standard reporting tools and platforms (Google Analytics, Power BI, email platforms, social media platforms, Canva), CMS and CRM systems.
- Have excellent copywriting and proofreading skills and attention to detail.
- Experience working in publishing, events, business services, or membership marketing, with sales teams, sponsors, and advertisers would be advantageous. A business/marketing qualification is desirable.
Competitive salary
Please contact Ben Welsh today for more information.
