Junior CRM Executive

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


United Kingdom Twenty Twenty Digital Full time

Reports To: Senior CRM Executive


Summary:


As Junior CRM Executive, you will be responsible for executing our CRM strategies across clients. Your role will involve briefing, building and deploying targeted campaigns to engage customer bases, retain customers and drive business growth. 


Key Responsibilities:


  • Develop and execute campaigns to drive customer engagement, retention and conversion.
  • Create and manage campaign templates. This includes designing the layout of email campaigns and producing content which is engaging and personalised. 
  • Work collaboratively across departments, including marketing and trading teams, to ensure that campaigns are relevant, timely and aligned with business goals.  This includes collaborating on campaigns that promote new products, drive sales, or improve customer satisfaction.
  • Segment customer lists and direct campaigns to targeted, relevant, audiences.
  • Adopt a test-and-learn approach to campaigns to ensure continued optimisation. This includes regular A/B testing on subject lines, copy, design, and calls-to-action.
  • Manage the customer databases and ensure that they are up-to-date, accurate and GDPR compliant.
  • Use data and analytics to measure the effectiveness of campaigns and make improvements. This includes tracking click-through rates, conversion rates, and customer engagement.
  • Stay updated with industry trends, emerging technologies, and competitor activity, to ensure a best-in-class approach to everything we do.




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