Programmatic Ad Operations Lead

2 weeks ago

London Area, United Kingdom Ultimate Asset Full time

Programmatic and Video Ad Operations Lead

Salary: £65 - £90K base (dependent on experience) + stock options

Location: London, Hybrid (3 Days In the Office)


Background:

My client is a leading global sports media company delivering content to millions of fans worldwide. My client prides themselves on innovation, passion for sports, and creating world-class advertising solutions for our partners. Join our team and help shape the future of sports media advertising.


Job Overview:

We are seeking a strategic and technically proficient Ad Operations Lead with a strong background in programmatic advertising implementation and optimisation (particularly around the open exchange and video ads across desktop, mobile, and CTV). This senior IC role requires someone who is used to ambiguity and can help create processes and establish best practices in a high-growth business with a market-leading and unique offering. In this role, you will oversee the end-to-end management of ad campaigns, focusing on maximizing performance and revenue through programmatic channels. You will collaborate closely with internal teams, external partners, and key stakeholders to drive programmatic and video strategy, optimizations, and technical execution.


Advanced usage of GAM, Video Advertising knowledge and RTB / Open Marketplace Programmatic Knowledge is mandatory.


Key Responsibilities:

  • Run and manage all areas of Ad Ops
  • Lead the execution and delivery of programmatic open exchange and video ad campaigns
  • Manage ad trafficking, targeting, troubleshooting, and reporting
  • Optimise campaigns for performance, efficiency, and revenue
  • Lead SSP and DPS integration with key partners
  • Collaborate with commercial leadership, product teams, tech, and analytics teams to develop and implement innovative solutions
  • Immersed in the data and analytics to make strategic recommendations around optimising inventory
  • Keep ahead of industry programmatic trading and measurement trends and best practices


Requirements:

  • 5+ years of experience in ad operations, with a focus on programmatic and video
  • Strong understanding of Google Ad Manager, DSPs, SSPs, and ad servers
  • Video Advertising from a technical POV
  • Proven track record in optimizing revenue across RTB / open exchange environments
  • Passion for sports and digital media
  • Excellent analytical and communication skills

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