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Digital & Brand Content Specialist

2 months ago

United Kingdom IRIS Software Group Full time

The Vacancy

Are you a talented content strategist with a flair for creativity and a passion for brand management? We have an exciting opportunity for you to join our team as a Digital & Brand Content Specialist At IRIS, we are committed to enhancing our digital presence and elevating our brand visibility, and we’re looking for a dynamic individual to help us achieve these goals.

What will you be doing?


Content Strategy Development

  • Develop and execute a robust content strategy that aligns with IRIS’s brand vision, business goals, and target audience.
  • Identify and create compelling content pillars and themes that engage our audiences and differentiate IRIS in the market.
  • Keep abreast of industry trends, B2B marketing best practices, and emerging technologies to ensure our content strategy remains cutting-edge and effective.


Content Creation and Management

  • Oversee the production of high-quality, engaging content across various digital platforms, including white papers, case studies, blogs, social media, websites, and video content.
  • Collaborate with internal teams such as demand marketing, product marketing, and creative, as well as external partners, to ensure content aligns with brand guidelines and achieves measurable results.
  • Manage the editorial calendar using Asana to ensure timely and consistent delivery of content that supports B2B marketing campaigns and business objectives.


Brand Storytelling

  • Craft and refine IRIS’s B2B brand story, ensuring it is compellingly communicated through all content channels.
  • Develop key messaging frameworks tailored to different audience segments and decision-maker personas.
  • Work closely with senior leaders to ensure cohesive storytelling across all customer touchpoints.

Performance Tracking and Optimization


  • Establish key performance indicators (KPIs) for content initiatives and analyze content performance using analytics tools.
  • Optimize content strategies based on data insights to enhance engagement, lead generation, conversion rates, and brand loyalty.
  • Report on content effectiveness and adapt strategies to meet evolving business needs.


Collaboration and Influence

  • Partner with cross-functional teams to ensure content efforts are aligned with overall company objectives.
  • Influence both internal stakeholders and external partners to maintain content consistency and alignment with strategic goals.
  • Act as a content expert, providing guidance on best practices and innovative approaches to content creation.