Performance Marketing Manager

2 weeks ago

Birmingham, United Kingdom FlashAcademy® Full time

We’re a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Our marketing team plays a crucial role in achieving our growth targets and reducing customer churn by providing valuable interactions.


We are looking for a technically skilled and creative Performance Marketing Manager to join our team and help us optimise our marketing efforts.


Responsibilities

  • Plan, execute and measure performance-based marketing strategies and campaigns, tailoring them to different target audiences and optimising based on performance data.
  • Create and manage paid digital advertising and retargeting campaigns across a range of platforms, for example Google Ads, Microsoft Bing Ads, Meta, LinkedIn, driving down CPA and maximising ROAS.  
  • Analyse campaign performance against KPIs, utilising tools such as Google Analytics.
  • Take a data-driven approach to decision making to improve campaign performance, using tactics such as A/B testing, UX enhancements, UTM tracking, personalisation, retargeting, heatmaps and Hotjar recordings.
  • Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
  • Work cross-functionally to develop multimedia marketing materials, including but not limited to success stories, advertorials, website content, video content briefs, product launch campaigns.
  • Liaise with sales, success and product teams to align marketing efforts with overall business goals and obtain market feedback.
  • Manage an external digital marketing agency in the technical implementation and refinement of Google Tag Manager, GA4, marketing pixels and other tracking tags.
  • Contribute to developing and managing marketing attribution models using Salesforce and Pardot to understand the impact of different campaigns on lead generation.
  • Prepare regular reports on campaign performance and provide insights and recommendations based on data analysis.
  • Stay updated with industry trends and best practices in performance marketing, making recommendations to the business as technology evolves.


Skills and experience required

Advanced knowledge of:

  • Advertising platforms, including as Google Ads, Microsoft Bing Ads, Facebook Business Manager, LinkedIn Campaign Manager, YouTube advertising
  • Google Analytics 4
  • UTM parameters for tracking campaign performance
  • SEO and SEM strategies and tools such as SEMRush
  • CRM marketing and automation
  • Reporting and data analysis
  • Copywriting
  • Conversion rate optimisation
  • Microsoft Office, especially Excel 
  • Agile and fast-paced
  • Ability to technically brief and manage an external digital marketing agency


Proficient with:

  • Google Tag Manager, including containers, tags, triggers, variable, data layers
  • Working with marketing attribution models
  • Other marketing tracking mechanisms, such as pixels and tags
  • GDPR and cookies
  • Email marketing
  • Communication skills and stakeholder management


Great to have knowledge of:

  • HTML, CSS, JavaScript
  • Hotjar
  • Power BI
  • Salesforce
  • Pardot (Salesforce Account Engagement)
  • Working with marketing attribution models

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