Media Operations and Ad Tech Manager

2 months ago

United Kingdom Cpl Life Sciences Full time

Media Operations and Ad Tech Manager

Fully Remote

Day Rate up to £410 a day

Inside IR35

Key Skills: MMP and AD operations,

- Tag management solutions such as Adobe Launch, Google Tag Manager, or Telium implementing conversion tags

- Privacy Policies and implementation/management of Cookie Consent Manager

- Audience Management platforms such as DMP and Data On-boarders

- Mobile Measurement Partners such as Kochava/Appsflyer/Singular/Branch etc


As a member of our client's Marketing organization, the Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data and build audiences. You have the ability to drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem. You will have direct hands on ownership of tools as well as work cross-functionally across Media, Creative, Product and Technology. The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.


The position’s most critical duties and functions:


General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)

Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment

Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.

Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.

Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.

Understanding of cookie less advertising and cookie consent concepts

Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.

Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.

Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing

DMP tech setup, infrastructure, cross-device targeting/reporting, CDP

Management of Data Onboarders

Site troubleshooting

SQL, ETL, knowledge on data transfer via S3, and SFTP

Deeplinking and DCO concepts

Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan

Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)

Ability to understand and transform business requirements into actionable tech/product requirements for feature developments


Basic Qualifications:

Bachelor’s degree in Business, Marketing, Engineering or a related field of study

5+ years of experience in media, advertising, or marketing (within the mobile space is bonus)

Experience implementing brand positioning into marcomm and the customer experience

Experience managing a large budget and forecasting

Experience in working with external creative agencies and internal design teams

Strong analytical skills (spreadsheet mastery a must, database experience is a bonus)

Strong oral and written communication skills


If you are interested please apply or send your CV to luke.sandilands@cpl.com

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