Head of Marketing

2 weeks ago

London Area, United Kingdom Bloom Careers Full time

Head of Marketing


£70k - £80k + Bonus and Benefits


North London (Hybrid)


My client is a leading beauty brand owner who have seen significant growth over the past three years. The purpose of this role is to manage the marketing team and drive the brand strategy forward. Our ideal candidate will have a head for luxury branding and ecommerce, with an understanding of how all the performance marketing channels work together. You will be leading the marketing team, and work closely with each and every channel owner to make sure their channels are optimised and running effectively.


We’re looking for an innovator with a flair for the creative - a driven and forward-thinking self-starter, able to produce and present ideas comfortably, with the ability to hit the ground running in a busy and fast paced environment.


We want someone who thinks outside the box


What you’ll be doing:


Brand Development & Overall Planning:


Develop overarching Brand Strategy accelerating growth, driving sales and developing brand identity.

Analyse sales results, trends and market needs to develop brand strategy and continue to grow and enhance the brand.

Lead the visual direction for the brands

Brief in key content for the month, covering main campaigns


Product Development


Contribute to the development of brand strategy on new product launches.

Manage NPD launch calendars, inc, briefing, design, copy, artwork, sampling, forecasts, pricing strategy, sales presentation and launch material;

Set pricing strategy for NPD and ongoing core range

Drive creation of all internal and external presentations (i.e. Sales Playbooks, Brand Presentations, Strategic Plan).


Brand & Marketing Department:


Delivering engaging, relevant advertising across all brand and content-led channels, including all ATL and Sponsorship as well as social, PR, influencer.

Coordinate PR, experiential events, media opportunities, brand collaborations, social media, key influencer engagement, promotions and advertising.

Holding direct accountability for setting, controlling and aligning the strategy and budgets for areas of responsibility.

Work with the Data Intelligence and the Finance teams to ensure that the incremental value of all digital marketing activity is appropriately measured, reported and used in making decisions around future marketing investment.

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