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PPC Executive

2 months ago

Peterborough, United Kingdom Superb People Ltd Full time

Minimum Requirements, Tasks & Responsibilities:

A strong background in pay-per-click (PPC) advertising with a minimum of 2 years of hands-on experience (required).

In-depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads.

Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimization.

Experience with Google Analytics and other reporting tools.

You have demonstrable experience in budget management, targeting, tracking, retargeting and reporting across a variety of platforms.

You are confident in researching, planning, copywriting, implementing and refining static, text-based, and video ads.

You have experience and confidence in writing eye-catching (and platform-compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats, and have a keen interest in creating impactful copy within the context of PPC.

You have a keen interest in understanding the psychology of our potential customers and how this shapes the ad content.

You are conscientious of how your PPC ads and campaigns fit into the bigger marketing strategy of the business, you understand the importance of quality and intent over quantity when it comes to lead acquisition and take pride in reporting on the return on investment your leads have generated.

Key Result Areas:

  • Deploying and managing PPC budgets across multiple channels, brands, and markets.
  • Good technical knowledge about how to integrate with CRM Systems (preferably Salesforce)
  • Working with the Paid Media team to solve challenges, ideate and identify new opportunities.
  • Representing our brands and implementing business requirements conscientiously and to a high standard.
  • Carrying out campaign experiments and writing ad copy that focuses on conversion and aims to deliver a positive ROI for the business.
  • Recommending and implementing new strategies for PPC campaigns to improve results.
  • Producing reports for the Head of Paid Media.