Social Media Manager

7 days ago

London Area, United Kingdom Criterion Hospitality Full time

The Social Media Manager position at Criterion Hospitality involves a dynamic blend of strategic planning, creative execution, and team leadership. The main goal is to promote brand awareness, enhance customer engagement, and drive direct revenue through effective marketing initiatives. Here’s a detailed breakdown of the role:


Key Responsibilities:


Strategy Development:

  • Develop and implement comprehensive social media strategies aligned with each brand goals and marketing campaigns.
  • Identify emerging social media trends and opportunities to keep all brands ahead of the curve.


Content Creation & Management:

  • Create, curate, and schedule high-quality content for all our brands (text, images, videos, reels, etc.) for platforms such as Instagram, Facebook, LinkedIn, TikTok, and others.
  • Manage a content calendar to ensure consistent, timely, and engaging posts across all channels.
  • Collaborate with photographers, videographers, and designers to generate visual content that aligns with the brand’s identity.


Community Engagement:

  • Interact with followers by responding to comments, messages, and reviews promptly and professionally and according to each brands TOV.
  • Foster a positive online community by encouraging user-generated content and leveraging partnerships with influencers.


Analytics & Reporting:

  • Monitor and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, and native platform insights.
  • Provide regular performance reports and insights to optimize future campaigns and drive ROI.


Collaboration:

  • Work closely with the rest of the marketing team, property managers, and other departments to align campaigns with promotions and brand messaging.
  • Partner with local influencers and brand ambassadors to expand Criterion Hospitality’s online reach.


Brand Voice & Storytelling:

  • Uphold the unique voice and identity of our brands ensuring consistency across platforms.
  • Highlight the guest experience, property features, and community events through captivating storytelling.


Crisis Management:

  • Handle sensitive situations and negative feedback professionally to protect Criterion Hospitality reputation.


Required Skills & Qualifications:

  • Education: Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
  • Experience: 3-5 years of experience in social media management, preferably within the hospitality industry.
  • Strong knowledge of social media platforms, trends, and best practices.
  • Proven track record of growing and engaging an audience on social media.
  • Proficiency in content creation tools (Canva, Adobe Suite) and social media management tools (Hootsuite, Sprout Social).
  • Project Management: Ability to work independently and manage multiple campaigns and meet deadlines effectively.
  • Passion for hospitality and customer engagement.

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