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Senior CRM Executive

2 months ago

London Area, United Kingdom 3Search Full time

Senior CRM Executive

  • Salary: £46,000
  • Location: London, Mansion House
  • Industry: Fintech



Company Statement:

Our client is a leading name in SME finance, transforming the industry with cutting-edge technology and a commitment to fast, hassle-free funding solutions. They are on a mission to support small businesses by providing swift access to competitive finance, significantly impacting the economy. Focusing on innovation and exceptional customer service, they offer a dynamic and supportive environment where employees can thrive and make a difference.



Role Overview and Features:

  • The Senior CRM Executive will be in charge of leading the development and build of CRM projects and communications to support a range of lifecycle stages of products. Working alongside the CRM, analytics and data partners, you will define the audience segmentation, contact strategies manual and automated campaigns.




Essential Skills:

  • Proven experience in email marketing and CRM management, with hands-on knowledge of ESPs or CDPs.
  • Strong analytical skills with the ability to measure campaign results and propose optimisations.
  • Proficiency in HTML and understanding of CRM campaign data requirements.
  • Ability to create engaging customer messaging and develop effective CRM strategies.
  • Interest in SME business finance and the ability to connect with sector-specific products.



Benefits:

  • Private Medical Insurance, Dental Insurance, and access to free online therapy sessions.
  • Discounts on fitness memberships, electric cars, and more through Wellhub.
  • Dedicated annual learning allowance and full access to an internal learning platform.
  • Support for reproductive health and financial planning through exclusive partnerships.
  • Award-winning parental leave policies and additional leave for fertility treatments and parental bereavement.