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Head of Sales and Marketing
3 weeks ago
PURPOSE OF JOB
With guidance from the CEO, to create and evolve the Society's marketingnstrategy and to communicate this effectively to colleagues.
To plan, implement and manage the Society's marketing activities.
To develop the sales tactics required to achieve targets.
To devise, co-ordinate and undertake the Society's business development activities for all channels of distribution.
Oversight of the Business Development and Marketing Teams.
DUTIES AND RESPONSIBILITIES
SalesnTo devise and implement strategies, initiatives and campaigns to achieve salesntargets.
To coach, mentor and communicate effectively with colleagues to ensure that allnsales opportunities are maximised.
To liaise with colleagues and intermediaries to ensure that the Society isnproviding the necessary levels of service and support.
To prepare relevant and timely reports as required by the Chief Executive by maintaining appropriate data.
MarketingnTo implement the Society's marketing strategy.
To devise marketing ideas and initiatives and assist with new productndevelopments.
To plan and manage marketing activities within budget.
To monitor marketing results and produce appropriate KPl’s.
To ensure the website remains up to date, relevant and, in conjunction with thenChief Operating Officer, fully compliant.
To manage and execute direct mail and email campaigns.
To plan, manage and oversee the delivery of advertising campaigns, including on-line.
Business DevelopmentnTo develop all channels of distribution per the marketing strategy in order tonachieve the desired mix of business.
To monitor and assist with the development of sustainable relationships with Advisersnand Introducers through a co-ordinated programme of face-to-face and other communications.
To develop effective sales aids and presentation for use in business developmentnactivities.
To identify and develop new professional and corporate connections to achieventargeted business growth.
GeneralnTo assist with the overall aim of maintain strong service standards.
To manage and appraise the Business Development Manager, Senior Marketing and Comms Specialist and Product Development and Training Specialist.
To oversee relevant third party relationships.
To deputise for colleagues in their absence.
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