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Marketing Executive

3 months ago

Farnham, United Kingdom Howett Thorpe Full time
A well established and respected company operating within the automotive industry are looking for an esteemed Marketing Executive to join their growing team. This company has made a name for themselves for being at the forefront of innovation and concentrating their goals on the future of transport. This company actively works alongside a secondary sister company, of which you will be contributing to as well.
Marketing Executive - About The Role
The Marketing Executive will provide best practice execution of the marketing product strategies. This role provides an opportunity to contribute to a business with compelling technologies and market traction in one of the most exciting areas of the automotive sector. As a Marketing Executive, you will be a crucial hub and have a strong drive to execute. This is a hands-on role in a company where ownership, pro-activity and solutions are critical. You will be actively supporting the main company as well as their sister company to promote its products and solutions.
Your key responsibilities will be:
* Ensuring all product marketing activity is aligned with the overall brand positioning and supports the overall business objectives
* Plan and execute customer campaigns that advocate for both companies technology, sustain awareness and drive adoption over a long product development lifecycle
* Build and manage an evolving suite of relevant and compelling content for current and prospective customers, including case studies, webinars, digital assets, media assets, newsletters and more, for use across all marketing channels
* Own the global conference calendar and production of speaker content
* Manage and report on measurable outcomes and ROI from product marketing activities
* Promote internal marketing to raise employee awareness and promotion of our key marketing goals to an internal audience
* Contributing ideas to marketing campaigns
* Conducting research and analysing data to identify and define audiences
* Compiling, distributing and presenting ideas, information and strategies
* Coordinating promotional activities, events and interviews
* Managing production and performance of multimedia content
* Writing and proofreading creative copy
* Maintaining websites and tracking data analytics
The successful Marketing Executive will have:
* Deeply understand the product offering and the product value proposition for different functions within target customer organisations and positioning of the product accordingly, to enable an Account Based Marketing (ABM) strategy
* Listen to customers and the market and help to build marketing campaigns based on evidence of market requirements and trends
* Results-oriented, self-motivated individual with a track record of delivering on commitments
* Strong and pro-active communication to both internal and external stakeholders
* Good experience in product marketing for a B2B technology or automotive technology product
* Experience creating marketing plans to communicate existing and/or new products or features in different geo’s / languages with proven success
* Experience with Account Based Marketing (ABM)
* Creative and also highly analytical; you use data as a crucial part of decision-making
* Creative flair to bring fresh ideas into product positioning and marketing campaigns
* Tech-savvy and up-to-date on all marketing tools, platforms and resources, as well as a thorough experience with social media
Marketing Executive – Benefits
* Life Assurance
* Pension Scheme
* Private Healthcare
* Discretionary Bonus
Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.
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