Chief Marketing Officer

2 months ago

United Kingdom Spectrum Search Full time

As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product. We are looking for a dynamic marketing leader with significant B2C experience, particularly within crypto trading or exchange environments, who can leverage their expertise to scale our brand and user base. A background leading growth at top-tier exchanges or consumer crypto platforms (e.g., OKX, Jupiter) will be highly beneficial.


In this role, you will be responsible for developing a comprehensive strategy that spans user acquisition, KOL management, token marketing, and exciting, high-impact content. You will differentiate us from competitors, position us as a leader in the DeFi space, and work on marketing strategies that make token launches, campaigns, and community growth buzzworthy and engaging. You’ll focus on creating momentum that resonates with everyday traders and crypto enthusiasts. With strong backing from a well-capitalised company, you’ll have the resources and support to achieve ambitious goals and push the boundaries of what’s possible in DeFi marketing.


Your First 6 Months


  • Develop and implement a comprehensive B2C-focused marketing strategy that aligns with our business objectives and DeFi product roadmap, emphasising growth in retail trading communities.
  • Lead user acquisition and engagement efforts through data-driven campaigns and token marketing strategies, focusing on trader-friendly content and initiatives.
  • Establish and strengthen our brand identity across multiple channels, with a particular focus on the trading community.
  • Develop a robust content marketing strategy that blends education with excitement—creating webinars, blogs, and video content that attracts users and fosters deep engagement.
  • Manage key opinion leaders (KOLs) and influencers, and form partnerships that elevate the brand's visibility in the trading and broader crypto space.


Key Responsibilities


  • Marketing Strategy & Execution : Develop and execute a marketing strategy tailored to B2C user growth in the DeFi and crypto trading space, particularly focusing on token marketing and trading-focused campaigns.
  • Brand Positioning & Campaign Creation : Craft and maintain a consistent, compelling brand identity that resonates with crypto traders and retail users. Lead marketing campaigns that generate excitement, especially around token launches, trading opportunities, and new product features.
  • Audience Analysis & Community Engagement : Identify and target specific user segments, particularly retail traders, crypto enthusiasts, and influencers. Build vibrant, engaged communities that drive both user acquisition and retention.
  • Partnership Development & KOL Management : Cultivate partnerships with influential KOLs, exchanges, and trading platforms, and form strategic alliances that enhance visibility and drive growth. Manage relationships with key influencers to ensure consistent brand advocacy.
  • Token Marketing & Promotions : Develop and lead promotional campaigns around our native token, creating excitement for token launches, airdrops, staking programmes, and other token-related activities. Leverage these strategies to drive user engagement and participation.
  • Content Strategy & Thought Leadership : Create and execute a content strategy that is both accessible and exciting for retail traders. Deliver engaging and educational content in multiple formats—blogs, webinars, videos—that simplifies complex DeFi concepts while fostering enthusiasm.
  • Crisis Management & Reputation Building : Prepare and manage crisis communication plans in the event of security incidents or token-related issues. Manage our reputation across trading communities and ensure a proactive approach to maintaining trust.
  • Data-Driven Marketing : Use analytics tools to track user behaviour, campaign effectiveness, and conversion rates. Optimise marketing efforts based on data insights to increase user retention and lifetime value.
  • Innovation & Trend Monitoring : Stay updated on the latest market trends, particularly within crypto trading and token ecosystems. Adapt marketing strategies to reflect these trends and ensure we remain competitive and innovative.


Knowledge & Experience


  • Experience : 10+ years in marketing, with at least 5 years in the crypto or blockchain space. Experience in marketing for crypto exchanges, trading platforms, or consumer-facing crypto products is highly preferred.
  • Crypto Exchange/Trading Experience : A deep understanding of crypto trading dynamics, token economics, and the user behaviours of retail traders. Experience leading growth or marketing for a major exchange (e.g., OKX, Binance, Jupiter) or trading-focused product is ideal.
  • Token Marketing Expertise : Proven experience in executing token launches, staking promotions, and related token marketing campaigns.
  • KOL & Influencer Management : Extensive experience working with crypto influencers, KOLs, and trading community leaders on platforms such as X, YouTube, Telegram, and Discord.
  • Content Creation & Engagement : Expertise in creating high-quality, engaging content that appeals to both retail traders and broader crypto audiences. Familiarity with webinars, blogs, and videos to drive engagement and excitement is essential.
  • Partnership Development : Experience building strategic partnerships within the trading or DeFi space, particularly with influencers, exchanges, and trading communities.
  • Data-Driven Decision-Making : Proficiency in using analytics tools to measure campaign performance and optimise for growth.
  • Crisis Management : Experience in handling communication during crises, particularly around token performance, exchange issues, or market fluctuations.

  • Chief Product Officer

    1 month ago

    United Kingdom Van Kaizen Full time

    Chief Product Officer (iGaming) Remote |GlobalRole Overview: As the Chief Product Officer (CPO), you will be responsible for overseeing the entire product lifecycle, from ideation to launch, ensuring the creation of innovative and market-leading gaming products. You will work closely with the CEO, executive team, and stakeholders to drive product strategy,...

  • Chief Governance Officer

    3 weeks ago

    United Kingdom Lucas Executive Search Full time £90,000

    Job Title: Chief Governance OfficerThe Chief Governance Officer will play a pivotal role in shaping the strategic direction of our organization by leading the income generation directorate in realizing our ambitious goals to support our services. This position requires a seasoned professional with a strong track record in income generation, business...

  • Chief Governance Officer

    3 weeks ago

    United Kingdom Lucas Executive Search Full time £90,000

    Job Title: Chief Governance OfficerThe Chief Governance Officer will play a pivotal role in shaping the strategic direction of our organization by leading the income generation directorate in realizing our ambitious goals to support our services. This position requires a seasoned professional with a strong track record in income generation, business...

  • Chief Sales Officer

    2 weeks ago

    united kingdom Tangent International Full time

    Chief Sales Officer Join an innovative leader in the Financial Crime, Fraud Prevention, Software Security space as a Chief Sales Officer, where you’ll drive global sales strategy, lead a high-performing team, and expand market presence. We are seeking a results-oriented executive with a proven track record in B2B tech sales leadership to lead sales...

  • Chief Governance Officer

    4 weeks ago

    United Kingdom Lucas Executive Search Full time £90,000

    Job Title: Chief Governance OfficerThe Chief Governance Officer will play a pivotal role in shaping the strategic direction of our organization by leading the income generation directorate in realizing our ambitious goals to support our services. This position is responsible for driving new business development, developing current and new social enterprises,...

  • Chief Governance Officer

    4 weeks ago

    United Kingdom Lucas Executive Search Full time £90,000

    Job Title: Chief Governance OfficerThe Chief Governance Officer will play a pivotal role in shaping the strategic direction of our organization by leading the income generation directorate in realizing our ambitious goals to support our services. This position is responsible for driving new business development, developing current and new social enterprises,...

  • Chief AI Officer

    3 weeks ago

    United Kingdom Forsyth Barnes Full time

    Job Title : Interim Chief AI Officer Location : Remote with occasional travel to South of France. Job Type : Contract Contract Length: 3-6 Months Contract Type: Outside IR35 The Role: As Chief AI Officer, reporting to the CEO, you'll lead our global R&D efforts. Your mission is to drive innovation and execution and ensure our AI is...

  • Chief AI Officer

    2 weeks ago

    United Kingdom Forsyth Barnes Full time

    Job Title : Interim Chief AI Officer Location : Remote with occasional travel to South of France. Job Type : Contract Contract Length: 3-6 Months Contract Type: Outside IR35 The Role: As Chief AI Officer, reporting to the CEO, you'll lead our global R&D efforts. Your mission is to drive innovation and execution and ensure our AI is...

  • Chief AI Officer

    2 weeks ago

    United Kingdom Forsyth Barnes Full time

    Job Title : Interim Chief AI Officer Location : Remote with occasional travel to South of France. Job Type : Contract Contract Length: 3-6 Months Contract Type: Outside IR35 The Role: As Chief AI Officer, reporting to the CEO, you'll lead our global R&D efforts. Your mission is to drive innovation and execution and ensure our AI is state-of-the-art. You...

  • Chief AI Officer

    2 weeks ago

    United Kingdom Forsyth Barnes Full time

    Job Title: Interim Chief AI OfficerLocation: Remote with occasional travel to South of France.Job Type: ContractContract Length: 3-6 MonthsContract Type: Outside IR35The Role: As Chief AI Officer, reporting to the CEO, you'll lead our global R&D efforts. Your mission is to drive innovation and execution and ensure our AI is state-of-the-art. You will work...

  • Chief AI Officer

    3 weeks ago

    United Kingdom Forsyth Barnes Full time

    Job Title: Interim Chief AI OfficerLocation: Remote with occasional travel to South of France.Job Type: ContractContract Length: 3-6 MonthsContract Type: Outside IR35The Role: As Chief AI Officer, reporting to the CEO, you'll lead our global R&D efforts. Your mission is to drive innovation and execution and ensure our AI is state-of-the-art. You will work...

  • Chief AI Officer

    2 days ago

    United Kingdom Forsyth Barnes Full time

    Job Title : Interim Chief AI Officer Location : Remote with occasional travel to South of France. Job Type : Contract Contract Length: 3-6 Months Contract Type: Outside IR35 The Role: As Chief AI Officer, reporting to the CEO, you'll lead our global R&D efforts. Your mission is to drive innovation and execution and ensure our AI is...

  • Chief Marketing Officer

    2 months ago

    United Kingdom Spectrum Search Full time

    As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product. We are looking for a dynamic marketing leader with significant B2C experience, particularly within crypto trading or exchange environments, who can leverage their expertise to scale...

  • Chief Marketing Officer

    2 months ago

    United Kingdom Spectrum Search Full time

    As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product. We are looking for a dynamic marketing leader with significant B2C experience, particularly within crypto trading or exchange environments, who can leverage their expertise to scale...

  • Chief Marketing Officer

    2 months ago

    United Kingdom Spectrum Search Full time

    As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product. We are looking for a dynamic marketing leader with significant B2C experience, particularly within crypto trading or exchange environments, who can leverage their expertise to scale our...

  • Chief Marketing Officer

    2 months ago

    United Kingdom Spectrum Search Full time

    As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product. We are looking for a dynamic marketing leader with significant B2C experience, particularly within crypto trading or exchange environments, who can leverage their expertise to scale our...

  • Chief Marketing Officer

    1 day ago

    United Kingdom Spectrum Search Full time

    As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product. We are looking for a dynamic marketing leader with significant B2C experience, particularly within crypto trading or exchange environments, who can leverage their expertise to scale...

  • Chief Operating Officer

    4 weeks ago

    United Kingdom Gilpin Executive Full time £100,000

    Chief Operating OfficerOur client, a leading manufacturer of innovative solutions, seeks a seasoned Chief Operating Officer to drive operational excellence and strategic growth. Located in Northern Ireland, this role offers a unique opportunity to lead a high-performing team and implement cutting-edge processes.Key Responsibilities:Develop and execute...

  • Chief Operating Officer

    4 weeks ago

    United Kingdom Gilpin Executive Full time £100,000

    Chief Operating OfficerOur client, a leading manufacturer of innovative solutions, seeks a seasoned Chief Operating Officer to drive operational excellence and strategic growth. Located in Northern Ireland, this role offers a unique opportunity to lead a high-performing team and implement cutting-edge processes.Key Responsibilities:Develop and execute...

  • Chief Executive Officer

    4 weeks ago

    United Kingdom The HR Suite Full time £70,000

    Job Title: Chief Executive OfficerWe are seeking a highly experienced and skilled Chief Executive Officer to lead our team at The HR Suite. As the CEO, you will be responsible for the overall strategy and direction of the organization, ensuring that we deliver exceptional services to our clients.Key Responsibilities:Develop and implement strategic plans to...