Brand Manager

4 weeks ago

Warrington, United Kingdom The Oval Partnership Full time

We are currently recruiting a commercially driven Brand Manager to join the UK arm of a specialist European Food Group, focusing on a diverse portfolio SKUs across fresh, ambient and frozen categories. Reporting to a Senior Brand Manager, you will be responsible for defining and executing the annual commercial marketing plan for an established portfolio, managing a dedicated marketing budget. This role is focused on driving sales and category growth by commercialising existing products through best-in-class execution Responsibilities include: Brand Communication & Execution: Lead the creation and delivery of compelling brand communications across all channels, with a strong focus on shopper marketing materials and impactful in-store execution. Digital & Online Strategy: Plan, manage, and optimise digital marketing activities, including performance marketing, social media, and retailer dotcom support, to drive online sales and brand engagement. Agency & Retailer Management: Act as the main point of contact for external partners, including creative agencies, and effectively manage relationships and co-marketing activities with key retail customer marketing agencies . Data Insights & Analysis: Utilise sales data, consumer insights, and analytical tools to measure the effectiveness of all campaigns, ensuring continuous improvement and maximising marketing ROI . Budget Management: Management of marketing budget, ensuring spend is effective, accurate, and aligned with strategic brand objectives. Who We Are Looking For We are seeking a candidate with a strong foundation in FMCG Food Marketing who is ready to take the next step in their career. Proven experience as either an existing Brand Manager in a smaller organisation or a high-performing Assistant Brand Manager in a large blue-chip FMCG company. Experience within the Food/Beverage sector A demonstrable track record in brand communications, executing successful digital and online marketing strategies, and generating actionable data insights to evaluate performance. Excellent stakeholder management, presentation, and influencing skills, with the ability to lead cross-functional execution and manage complex external agency relationships.

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