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Key Account Manager Ecommerce Menswear

4 months ago

Camden Area, United Kingdom Barbour Full time
Company Description:nThe Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Position Overview:nWe have an exciting opportunity for a Key Account Manager Ecommerce Menswear to join the Barbour Sales team. The role reports into the Head of Menswear Sales and is responsible for achieving profitable sales in line with sales targets through managing ecommerce key accounts & developing new distribution in line with UK sales strategy. The role must manage, maintain & develop relationships with key decision makers & build proactive sales strategy for your division within assigned key partners and senior relationships with Heads of Buying, taking full ownership of brand representation online. This is a brand ambassador role responsible for ensuring Barbour is ‘best in class’ on digital & ecommerce initiatives & feed back to the Barbour business to help grow our ecommerce presence. It is the KAM role to produce sales forecasts, account plans and action orientated trading updates and in season sales for the account portfolio.

London office Role – minimum 3 days to be in London office or Key Partner

End to End account managementnPresenting the range to all assigned partners in line with budget expectations.nEnsuring key partner product requirements are covered within the product ranges and SMU requirements are reviewed commercially.nSegmentation strategy across key partners through distribution & assortment plans.nInput all of your partners sales orders into NuORDER and ensure account details are kept up to date.nReporting into the Head of Menswear Sales on collection & appointment feedback to assist in guiding the overall wholesale forecast.nEnsuring that forecasted targets are met with each partner and reporting back.nLeading on showroom set up and pricing.nLeading assortment planning & ABC process with key input into Head of & Merchandising and team.nContributing to Design meetings with a focus on UK key account requirements in addition to SMU briefs to meet market requirements.nStrategic and analytical review of trading data with action orientated plan to drive full price sell through and optimise in-season trading opportunities. Clear understanding of Ecommerce KPIs & levers to impact.nRegular checks of brand representation online to include pricing, assets & marketing activations.nReporting back on key marketing activations within the assigned key partners & report back on ROI.nManage, maintain & develop relationships with key stakeholders across departments within the assigned key accounts.nAlign all key stakeholders to the critical path to ensure on time, impactful marketing activations working closely with UK Trade Marketing team to meet partner requirements.nGeneral partner enquires will need to be actioned promptly with regards to orders, deliveries, stock, and credit issues to maintain shipments of the order book.nWorking closely with Merchandising team on 3YP account strategy and forecasting.nDeveloping relationships with key stakeholders for in-person trade meetings.nDevelop close working relationship to share best practise with Barbour Ecom team and Wholesale online marketing manager.

Administrative:nOrderbook accountability and forward planning.nOptimising intake plan to maximise ‘New In’ impact onsite.nCross-functional review of orderbook with sales support to ensure on time delivery.nSales order management on NuORDER.

Reporting:nLead input into divisional feedback on sell-in feedback both quantified & qualitative information.nEnsure consistent feedback on sell-out & actions in key partners throughout the season to Head of Sales with understanding and awareness of department performance.nTrack peaks in trade & ‘New In’ KPIs.nAccurate forecasting of monthly & seasonal targets.nEnsure up to date market, competitor, and category awareness with particular focus on competitors within the assigned key accounts.

Skills and Experience:nProven experience in strategic & profitable growth of key accounts.nComprehensive understanding of Ecom & Multidoor Retail KPIs and levers to impact.nStrategic planning, forecasting and budget planning skills.nProduct development experience.nExecution of product and account channel distribution segmentation.nIdentifying and developing new growth opportunities in line with brand & partner strategy.nCompetence with Microsoft including: MS Outlook, Excel & PowerPoint. Experience with NuORDER preferable.nExcellent verbal and written Communication skills to build strong relationships internally and externally.nExcellent presentation skills to both internal and external stakeholders.nNegotiation and objection handling skills.nAbility to analyse external and internal numerical data and translate into actions.nStrong problem solving and decision-making skills.nStrategic thinker & self-motivated.nTime management and structured journey planning experience.

Additional Information:nMUST

have a full valid Driving licence.

Benefits:nDiscretionary Company bonus schemenStaff discountnHealthcare cash plann25 days holiday as standard increasing with length of service plus bank holidays

Note:

In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.