Product Marketing Manager
3 weeks ago
Key responsibilities:
* Develop and execute a comprehensive sales enablement strategy.
* Identify areas for improvement in the sales process, tools and resources and create initiatives to address them.
* Design and deliver training programmes to equip sales with the knowledge and skills required to sell.
* Develop & create high-quality sales content.
* General Product marketing around new features and functionalities.
* Establish good working relationships with cross-functional teams and align with global stakeholders
* Develop and create compelling customer-facing presentations
* You will be the voice of sales and translate the technical across marketing, sales enablement and product
* Be the Go-To-Market expert for Product Marketing, working cross-functionally across Product Marketing, Enablement, Sales Strategy and Distribution
* Develop, create, package, and deliver relevant sales training material, making it easy for sales to understand our product offerings
* Create and produce content for events such as webinars and exhibitions
* Develop marketing campaigns to generate awareness.
Knowledge, Skills, Qualifications and Experience
Essential:
* 3+ years of Product Marketing, Sales or Go-To-Market background
* Have proven marketing experience within a B2B.
* Have exceptional writing, editing and proofreading skills, with a keen eye for detail.
* Have a data-driven mindset with the ability to analyse campaign performance metrics and make data-backed recommendations.
* Be a creative thinker with the ability to develop innovative and engaging marketing campaigns.
* Be Familiar with B2B marketing and a solid understanding of the buyer’s journey.
* Collaborate with a willingness to drive hands-on tactical execution
* Have experience with sales enablement.
Desirable:
* Working with Technical products in a manufacturing environment would be beneficial but is not essential.
Behavioural Qualities:
* A team player, with a strong desire to succeed, and a ‘can do’ attitude
* Ability to work well under pressure.
* Have a high level of initiative and ability to work independently with minimum supervision
* Shows moral courage, openness and honesty in all dealings
* Flexible working approach
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