Interim Head of Marketing

Are you an experienced digital and brand marketing leader who can step into a fast-paced consumer brand and provide structure, clarity, and continuity during a maternity leave period? Do you excel in balancing hands-on execution with team leadership, ensuring consistent weekly trading, maintaining brand quality, and supporting performance channels to deliver results? MacGregor Black is partnering with a confidential high-growth consumer brand to appoint an Interim Head of Marketing & Digital Growth . This is a critical role focused on continuity, commercial performance, and steady leadership across a multi-channel marketing function. Reporting to the senior leadership team, you will guide the marketing organisation through a key period while ensuring momentum, clarity, and strong operational rhythm across digital, brand, and ecommerce touchpoints. Key Responsibilities: Own weekly trading performance across DTC and marketplaces, ensuring clear priorities and efficient execution. Support improvements in ROAS, ACOS, CAC and paid performance through disciplined weekly optimisation. Maintain momentum across TikTok Shop and Amazon, ensuring strong content, merchandising quality, and channel hygiene. Drive incremental improvements to onsite conversion and CRO in collaboration with Ecommerce & Product teams. Ensure consistent, benefits-led brand storytelling across all customer touchpoints. Oversee delivery of campaigns, creative workflows, and content required for paid, social, CRM and marketplace channels. Maintain UGC, influencer and creator pipelines to support performance channels and trading moments. Provide direction on brand guardianship without redefining the long-term strategy unless required. Provide clear, steady leadership to a multi-disciplinary team across brand, digital, CRM, creative, social and marketplaces. Support ongoing hiring and onboarding for in-progress roles. Strengthen team clarity, accountability and week-to-week cadence during the maternity cover period. Work closely with Finance, Operations, Product and Customer Service to align messaging, demand planning and trading priorities. Maintain strong forecasting communication with Finance and senior leadership. Improve visibility of KPIs, reporting clarity and operational processes where needed. Ensure agencies and external partners are aligned, briefed and delivering against expectations. What We're Looking For: An experienced marketing leader with a background in DTC consumer brands , ideally physical product led. Strong understanding of performance marketing , CRM , social , UGC , marketplaces and the interplay between creative and performance. Commercially minded with experience influencing GMV, acquisition costs and trading efficiency. A structured operator who thrives on clarity, pace, and organisation — especially during periods of transition. Able to balance hands-on execution with team leadership, particularly in the first months. Confident communicator with the ability to simplify complexity and maintain momentum across teams. Experience with TikTok Shop and Amazon is highly advantageous. Why Join? Play a pivotal interim role within a growing, globally minded consumer brand. Lead a talented marketing team through an important maternity cover period. Shape consistent customer messaging and support commercial performance across multiple channels. Join a collaborative, innovative environment where clarity, ownership and positive energy are core values. If you are a confident interim marketing leader who can hit the ground running and support both brand and performance during a high-growth period, we’d love to hear from you. Please contact Gabby Zachrisson at for more information.